Head of IRL

Role Purpose

Build Mugafi’s physical-world footprint, creator labs, pop-ups, live events, university programs, IP fan communities, licensing activations, and on-ground brand presence. Convert Mugafi’s AI + IP engines (VED, Pulse, Studio AI, Moksha) into real-world cultural movements that deepen fandom, expand distribution, and unlock revenue.

The Head of IRL turns Mugafi’s 20,000+ IP library and creator ecosystem into on-ground experiences that scale trust, community, and monetisation.

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Key Responsibilities

1. IRL Strategy & Expansion

• Build the global roadmap for Mugafi’s IRL network: studios, creator labs, experience centers, and live storytelling zones.

• Identify high-leverage geographies (India, UAE, SE Asia, US) for rollout.

• Design frameworks for IP-based events: Moksha Fan Cons, IPX Web3 townhalls, character unveil events, comic launch festivals, etc.

2. Creator Ecosystem Activation

• Turn Mugafi creators (10,000+ writers, artists) into local micro-communities.

• Launch Mugafi Circles (monthly IRL meetups) and Certified Writer/Artist programs.

• Build partnerships with universities, art schools, and cultural institutions.

3. IP Commercialisation & Licensing (IRL Layer)

• Package Mugafi IPs into physical products, exhibitions, collectibles, merchandise, art drops, and cross-venue licensing.

• Build pipelines with malls, cafés, theatres, museums, comic-cons, publishers, and OTT partners.

• Lead revenue forecasting, P&L modeling for IRL experiences.

4. Events, Fan Engagement & Experiential Marketing

• Create and scale high-frequency IRL activations:

• Launch parties for comics, podcasts, games

• Character walk-through experiences

• Mythoverse talks, workshops, creator sprints

• IRL + digital hybrid tournaments (e.g., VED writing challenges)

• Ensure every IRL touchpoint feeds Pulse (data), Studio AI (content), and IPX (on-chain ownership funnels).

5. Operations & Vendor Management

• Build a nimble IRL ops team: events, logistics, creative producers, community managers.

• Lead budgeting, contracts, safety, legal compliance, and end-to-end execution.

• Set SOPs for venue design, staffing, merchandising, and ticketing.

6. Partnerships & Sponsorships

• Close deals with brands, malls, city festivals, FMCG, fashion, gaming, and tech that align with Mugafi’s mythic universes and fan segments.

• Represent Mugafi at global industry conferences.

7. Data, Pulse, and Reporting

• Integrate every IRL activity into Pulse, generating behavioural and fandom signals.

• Use insights to drive product decisions and IP strategy.

• Track CAC, retention, LTV, conversion to creators, and IP monetisation.

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Ideal Candidate Profile

• 8–15 years in live events, creator economy, experiential marketing, entertainment, or consumer brand activation.

• Proven track record building communities, scaling events, or launching physical experiences.

• Deep networks across universities, event agencies, malls, cultural hubs, and creators.

• Strong P&L ownership, operational discipline, and ability to run rapid pilots.

• Comfortable moving between high-level strategy and on-ground scrappiness.

• Storytelling-first mindset; ability to translate mythic IP into mainstream formats.