Head of Digital

Designation- AVP Digital Planning

Loaction- Gurgaon

Years of exp- 12-15 years

About the Company

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services, Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home, involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms.

About the Role

This position will have responsibility to manage day-to-day planning, analysis, execution while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Performance Campaign, Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Provides Digital recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships.
• Lead strategically the book of business consisting of multiple clients.
• Strategic bidding & budget management.
• Proactively plan to stay ahead of a changing and complex marketplace, as per client objectives.
• Evaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the same.
• Provide strategy & review the Digital Performance with Media team at a monthly, Quarterly and Yearly level.
• Identify opportunities for cross/Up –sell across their set of clients and help business teams in converting them.
• Provides strategic direction and partners with key business stakeholders to develop and implement new complex digital marketing approaches which enhance and maintain the competitive position.
• Directs the strategic communication of digital media plans and ensures they are understood by all stakeholders and team members.
• Digital leader responsible in cascading knowledge, creating excitement with latest digital best practice in the market place and significantly raising the bar for Digital practice.
• Assist with new business pitches.
• Manage the P&L, receivables, contract status for the set of clients.
• Forecast market needs, planning product launches and campaigns.
• Reviewing the new technologies and keep updated on developments in Digital marketing.
• Study competition and recommend /implement changes to gain edge above competition.
• Liaison with all publishers for best value for the client along with driving longer partnerships and integrations.
• Deliver Integrated Brand objectives with 360 digital marketing solutions across Digital Media Planning, Search, Social (Facebook, Twitter, Instagram), Display, Native & Programmatic to deliver across clients.
• SPOC for client queries & escalations.

Qualifications

12-15 years of experience.

Required Skills

• Strong relationship management skills with internal clients (e.g. senior management, peers and colleagues); proven ability to develop creative and collaborative approaches.
• Experience in FMCG & CPG clients is a must
• Strong project management leadership skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines.
• Identify, develop and implement processes improvements- wherever necessary.
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations.
• Strong understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
• Ability to prioritize and multi-task, work successfully with teams, and work under pressure.
• Strong communication, project management and time management skills.
• Loyalty & Stability; Excellent interpersonal, communication & presentation skills.
• Critical thinker who can present complex concepts, media recommendations and data results in a clear and effective manner.
• Working knowledge on Excel, PowerPoint and Microsoft Word skills.