Head of B2B Saas Marketing

We are hiring a Head of GTM Marketing to own revenue-driven go-to-market strategy, lead a compact creative team (content writers, designer, video editor, SEO specialist), and deliver measurable demand, pipeline, and brand outcomes. This is a hands-on leadership role responsible for content-led growth, SEO, email lifecycle marketing, sales enablement, and cross-functional GTM alignment.

Roles and Responsibilities:

• Define positioning, ICPs, messaging frameworks, and multi-channel GTM plans aligned to revenue targets.
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  Lead and grow a cross-functional team: content, design, video, and SEO; set OKRs and operating cadences.
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  Build an editorial calendar and content programs that move prospects through the funnel: awareness consideration evaluation purchase expansion.
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  Architect and run email lifecycle programs: acquisition, nurture, onboarding, renewals, and expansion.
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  Drive organic growth through SEO strategy, technical fixes, and content optimization.
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  Own funnel analytics, attribution, and experimentation; build dashboards that connect MQL SQL pipeline revenue.
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  Produce sales enablement: battlecards, ROI calculators, decks, and objection-handling assets.
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  Collaborate with Sales, Product, CS, and RevOps to align SLAs and improve conversion outcomes.

Requirements

• 8+ years B2B SaaS marketing experience with 3+ years leading multi-disciplinary teams.
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  Hands-on experience with email automation platforms (HubSpot, Marketo, Iterable, or similar).
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  Proven SEO experience with content-driven organic growth outcomes.
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  Strong analytics skills and familiarity with GA4, CRM analytics, and dashboarding tools.
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  Experience in creating content that converts for enterprise sales cycles and enabling sales teams.
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  Excellent written and verbal communication; strong creative judgment across design and video.
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  Bias for experimentation, testing, and outcome-driven decision-making.
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  Comfortable in fast-paced, startup-like environments; experience scaling Series A–C companies preferred.

Success Metrics

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  Marketing-sourced pipeline and marketing-influenced revenue.
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  MQL SQL conversion rate and CAC payback.
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  Organic traffic growth and organic MQLs.
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  Email engagement (open, CTR) and nurture-to-conversion rates.
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  On-time execution of content calendar and campaign performance.

Benefits

• Competitive base salary, performance bonus, and equity.
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  Hybrid work environment and flexible hours.
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  Opportunity to lead and build a high-impact GTM function at scale.

Equal Opportunity Employer
We value diversity and are committed to creating an inclusive environment.

How to Apply
Submit your resume and a brief portfolio or examples of GTM campaigns (performance metrics preferred). Include a short note on a GTM campaign you led that materially impacted pipeline.

Location: Kolkata (Hybrid)
Department: Marketing
Seniority: Head / Group Lead
Employment: Full-time