Head - Modern Trade

Modern Trade channel

This is a leadership role that requires a strong understanding of category development, trade marketing, P&L management, and strategic partnerships with retail chains.

Key Responsibilities:

• Modern Trade Strategy:

  Own and drive the national modern trade strategy aligned with business growth goals

• Key Account Management:

  Build, negotiate, and grow partnerships with major MT chains like Reliance Retail, Wellness Forever, Apollo, Star Bazaar, Nature’s Basket, etc.

• Team Leadership:

  Lead, mentor, and scale the modern trade team (KAMs, merchandisers, promoters)

• Business Development:

  Identify and onboard new accounts and distribution opportunities within modern retail formats

• Trade Marketing:

  Plan and execute consumer promotions, visibility drives, sampling activities, and store-level activation

• Forecasting & Inventory:

  Work closely with supply chain and finance teams to manage demand planning and minimize stock-outs

• Category Insights:

  Leverage data to track performance, market trends, and consumer behavior within modern trade

• Cross-functional Collaboration:

  Work with marketing, finance, and product teams to ensure brand consistency and promotional alignment

Qualifications & Experience:

• 10–15 years of sales and key account experience in Modern Trade
• Prior experience in

  wellness, nutrition, healthcare, or pharma

  categories is a must
• Strong understanding of MT dynamics, trade spends, and category management
• Proven experience in leading and scaling modern trade businesses
• Excellent negotiation, communication, and leadership skills