Anekal, Karnataka, India
Not disclosed
On-site
Internship
Job title Quality Intern Location Anekal Experience Fresher Roles & responsibilities Monitoring product conformance of RM/PM/FG. Monitoring cleaning of processing area and other plant areas Maintain GMP & 5S across the plant Implement quality & food safety system Monitor & verification of CCP/OPRP/PRP Monitor consumer complaints and taking corrective action Statistical process monitoring and improve quality in scientific way Chemical analysis of raw material, packaging material, finished goods & RO- water. Sensory analysis of raw material, finished goods, TPM products. Personal hygiene monitoring and shop floor training. Pest control monitoring and checking effectiveness of treatment. Updating QA files every day. Create & revision of SOP’s whenever required. HACCP & FSMS update Key skills Good level of knowledge in HACCP, food safety management system & quality management system. Customer complaint handling & root cause analysis & problem-solving tools. Basic knowledge about chemical analysis and microbiology Practical knowledge on food safety prerequisites such as GMP, cleaning & sanitation & pest control Strong organization skills and attention to detail. Highly disciplined, self-motivated, and delivery-focused individual, who can work independently. Demonstrated ability to synthesize information, prioritize business goals and drive results with a high sense of urgency and attention to detail. About ID Fresh Food iD Fresh Food’s mission is to make healthy and nutritious homemade meals an easy task. Our range of fresh and authentic no-preservatives, no-added-chemicals range of ready-to-cook products help millions of households across India and GCC whip up tasty and wholesome meals. And we are expanding rapidly to the rest of the world too. About The Operational Model Much like our products, our business model is unique too. The distribution of our fresh products happens through direct shipping to retail stores. With zero finished good inventory, we do not depend on intermediary stockists or transitory warehouses. All this is made possible with the help of an in-house fleet of vehicles and distribution personnel. A fleet of 500 dedicated vehicles & crew reach 25,000 + retailers every day currently, and replenish 100,000+kg units of fresh produce. Job specifications Education: B-tech food technology / BSc or MSc food science / chemistry/ microbiology Experience: Fresher Communication: English & native regional language. Ability to communicate, in writing or verbally Industry: FMCG/ food production/ processing Show more Show less
Anekal, Karnataka, India
Not disclosed
On-site
Full Time
About iD Fresh Food iD Fresh Food’s Mission is to make healthy and nutritious home made meals an easy task. Our range of fresh and authentic no-preservatives, no-added-chemicals range of ready-to-cook products help Millions of households across India and GCC whip up tasty and wholesome meals. And we are expanding rapidly to the rest of the world too. About the Operational Model As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500 dedicated vehicles and crew touch 25,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce. Role Overview: The TPM Executive will play a key role in driving the Total Productive Maintenance (TPM) initiatives within the FMCG manufacturing unit. This position focuses on improving equipment reliability, reducing downtime, and enhancing production efficiency. The TPM Executive will support cross-functional teams, assist in implementing TPM methodologies, and contribute to creating a culture of continuous improvement. Key Responsibilities: Support TPM Implementation: Assist in executing TPM strategies across the plant. Collaborate with production, maintenance, and quality teams to implement TPM pillars, such as Autonomous Maintenance, Planned Maintenance, and Quality Maintenance. Monitor and Analyze Performance: Track equipment performance and identify opportunities for improvement. Collect and analyze data on Overall Equipment Effectiveness (OEE) and downtime trends. Facilitate Continuous Improvement Activities: Support Kaizen activities, 5S initiatives, and other Lean Manufacturing practices. Participate in brainstorming sessions and provide actionable insights for process enhancements. Training and Awareness: Assist in training operators and teams on TPM principles and practices. Promote awareness of equipment care and maintenance among production teams. Documentation and Reporting: Maintain accurate records of TPM activities, including action plans, schedules, and progress reports. Prepare and present reports on TPM metrics to stakeholders and leadership teams. Safety and Compliance: Ensure all TPM activities are conducted in alignment with safety standards and regulatory requirements. Coordination with Teams: Act as a liaison between maintenance, production, and quality departments to ensure seamless TPM execution. Assist in organizing cross-functional team meetings and workshops for TPM reviews. Qualifications: Diploma/Degree in Mechanical, Electrical, or Industrial Engineering, or a related field. 2+ years of experience in maintenance, production, or TPM in an FMCG environment. Knowledge of TPM principles, Lean Manufacturing, and basic maintenance practices. Familiarity with ERP systems and data analysis tools is a plus. Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at id. Show more Show less
Bengaluru, Karnataka, India
Not disclosed
On-site
Full Time
About Us iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: MIS Program Management & Data Analytics Reporting to : Head-Trade Marketing iD Fresh is seeking for the ideal candidate will be responsible for managing and optimizing our management information systems to drive strategic decision-making. This role requires a strong background in data management, analysis, and reporting. Key Responsibilities Develop, implement, and maintain efficient MIS protocols and procedures. Ensure data integrity and accuracy across all management information systems. Manage databases and data warehouses, ensuring they are optimized for performance. Collect, analyze, and interpret large datasets to identify trends, patterns, and insights. Use statistical tools and software to perform data analysis. Develop and maintain dashboards and reports to provide actionable insights to stakeholders. Generate regular and ad-hoc reports for various departments, including finance, sales, marketing, and operations. Present findings and recommendations to senior management and other stakeholders. Ensure reports are clear, concise, and tailored to the audience's needs. Work with IT and other departments to improve system efficiency and functionality. Identify and implement improvements to existing MIS processes. Stay updated with the latest trends and technologies in MIS. Collaborate with cross-functional teams to understand their data needs and requirements. Provide training and support to staff on data management and analysis tools. Act as a liaison between technical and non-technical teams. Key Qualifications: Bachelor’s degree in computer science, Information Technology, Data Science, or a related field is preferred. Proven experience in MIS, data analysis, and reporting. Proficiency in data analysis tools such as PowerBI, SQL, or similar. Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD. Show more Show less
Bengaluru, Karnataka, India
Not disclosed
On-site
Full Time
About Us iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food, we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: Cash Collection Executive Reporting to : Manager - Finance ID Fresh is seeking for Cash Collection Executive is responsible for ensuring timely cash collection, credit reconciliation, stock audits, and documentation accuracy. This role plays a crucial part in maintaining financial hygiene, inventory integrity, and customer trust across daily sales transactions. Key Responsibilities Collect and reconcile daily cash from ID Vans inline with company policies. Process and settle credit invoices in coordination with finance and sales teams. Perform complete day closure , including van settlement and report submission. Conduct weekly van stock audits to verify physical stock against system records. Ensure accurate and timely Proof of Delivery (POD) scanning and documentation. Manage Accounts Receivable (AR) collections , including follow-ups with customers as required. Support in documentation, reporting, and any other sales operational activities as assigned. Key Qualifications: Bachelor’s degree in finance, Accounting, Business, or related field 0–2 years of experience in cash collection, accounts receivable, or credit control in a similar environment Proficiency in MS Office, ERP/accounting systems (e.g., SAP, Oracle, Excel) Excellent communication, negotiation, and interpersonal skills Strong analytical, attention-to-detail, and time-management abilities Ability to work independently in a fast-paced environment and meet collection targets Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD. Show more Show less
Anekal, Karnataka, India
Not disclosed
On-site
Full Time
About iD Fresh Food iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine &a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK. About the Operational Model As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 50,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce. Job Summary ID Fresh is seeking for HRBP-Manufacturing for South region will act as a strategic partner to drive HR initiatives that align with business objectives. The role focuses on enhancing employee experience, supporting talent strategies, and enabling business growth across the region. Key Responsibilities Managing complete Recruitment Life Cycle including Manpower planning, resourcing both internal & external manpower, identifying the possible sources, selecting the best candidate and negotiating & fitting them at right place at right time. Aligned with business to understand the business needs in terms of HR supports, manpower requirement, making organization structure defining job descriptions for all unique positions. Managing HR Operations and employee relations across manufacturing plant. Supporting through key people topics like manpower budgeting, performance management, internal job opportunities. Employees connect and employee engagement. Managing employee communication and rewards & recognition. Supporting the business in having critical employee conversations; providing feedback for improvement, employee retention and so on. Key Qualifications: Education: Any Graduate, MBA is preferable Experience: 5+ years of experience. Experience handling blue collared manpower. Languages: Malayalam, Tamil, Kannada, Hindi, English. Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD. Show more Show less
Bengaluru, Karnataka, India
None Not disclosed
On-site
Full Time
Job Title Cash Collection Executive, Bangalore Location Bangalore Experience Fresher About ID Fresh Food iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food, we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. About The Operational Model As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockiest or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce. Key Responsibilities Collect and reconcile daily cash from ID Vans in line with company policies. Process and settle credit invoices in coordination with finance and sales teams. Perform complete day closure, including van settlement and report submission. Conduct weekly van stock audits to verify physical stock against system records. Ensure accurate and timely Proof of Delivery (POD) scanning and documentation. Manage Accounts Receivable (AR) collections, including follow-ups with customers as required. Support in documentation, reporting, and any other sales operational activities as assigned. Shift Timings: 2PM to 11PM Key Requirements Bachelor’s degree in finance, Accounting, Business, or related field 0–2 years of experience in cash collection, accounts receivable, or credit control in a similar environment Malayalam is mandatory Proficiency in MS Office, ERP/accounting systems (e.g., SAP, Oracle, Excel) Excellent communication, negotiation, and interpersonal skills Strong analytical, attention-to-detail, and time-management abilities Ability to work independently in a fast-paced environment and meet collection targets Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD.
Bengaluru, Karnataka, India
None Not disclosed
On-site
Full Time
About Us iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focuson making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: Senior Brand Manager Reporting to : Chief Marketing Officer Key Responsibilities Responsible for managing the category P&L, thereby enabling achievement of revenue and profitability plans for the category. Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand within the category. Collaborate closely with sales, creative, and media teams to build and implement effective media strategies and demand generation initiatives. Work in partnership with both internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts. Use these insights to guide packaging, communication, media mix, and brand strategies. Execute product launches and spearhead new product development in the category through a holistic understanding of the industry, competition, consumer preferences and by developing communication, pricing, consumer engagement and brand building strategies for the category. Develop ATL & BTL marketing strategies and communication plans for the category. Execution of quarterly cycle plans, overseeing category-related projects such as product enhancements, packaging changes, marketing activations, pricing strategies, and budget management. Ensure seamless cross-functional collaboration to achieve project milestones. Key Qualifications: 6-8 years of core experience in FMCG sales and marketing with a balanced mix of product, brand and digital marketing expertise. Experience in the dairy industry preferred. 1-2 years’ prior experience in Sales is preferred Master’s degree in Marketing, Business Administration, or related field. Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD.
karnataka
INR Not disclosed
On-site
Full Time
About iD Fresh Food Founded in 2005, iD Fresh Food aims to provide people worldwide with access to fresh, nutritious, and delicious Indian cuisine. The company's vision revolves around preserving traditional homemade dishes while making cooking a fun and effortless experience. iD has expanded its reach to serve households in India, the Middle East, US, and UK. With a team size exceeding 2500 individuals, iD operates through its headquarters located in Bengaluru, Karnataka (Whitefield). The company, under the leadership of PC Musthafa, an alumnus of IIM Bangalore and NIT, is recognized as the Breakfast King of India. iD's product range includes a variety of fresh, ready-to-cook foods like idly/dosa batter, Squeeze and Fry Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer, and Malabar Parota. Additionally, iD Fresh Food is funded by Premji Invest and NewQuest, and it operates five manufacturing plants producing 55,000 kg of idly/dosa batter daily. Operational Model iD Fresh Food implements a unique operational model with no finished goods inventory, stockists, or transitory warehouses. The company ensures the freshness of its products by delivering them the same day they are made. iD achieves this through an in-house fleet of 500+ vehicles and dedicated crew members reaching 30,000 retailers daily. General Manager - Manufacturing The General Manager - Manufacturing role at iD Fresh Food involves overseeing all aspects of manufacturing operations to ensure efficiency, productivity, and quality adherence. This strategic position requires strong leadership skills to manage a diverse team, drive continuous improvement initiatives, and maintain production goals consistently. Key Responsibilities - Operational Leadership: Manage and oversee all manufacturing operations, including production planning, scheduling, and execution to meet production goals. - Team Management: Lead and develop a high-performing team, fostering a collaborative work environment. - Quality Assurance: Implement and maintain quality control procedures to meet industry standards and customer expectations. - Process Improvement: Identify and implement process improvements to enhance efficiency and productivity. - Budget Management: Develop and manage the manufacturing budget, monitoring expenses for financial targets. - Safety and Compliance: Ensure compliance with safety regulations, industry standards, and environmental policies. - Cross-Functional Collaboration: Collaborate with other departments to align manufacturing processes with company goals. - Reporting: Provide regular reports to senior management on manufacturing performance and improvement opportunities. - Vendor and Supply Chain Management: Oversee relationships with suppliers, ensuring timely procurement of materials. Key Qualifications - Bachelor's degree in Engineering, Manufacturing, Dairy, Food Technology, Business Administration, or related fields. An MBA is advantageous. - 15-20 years of experience in manufacturing leadership, managing large-scale operations and driving process improvements. - Strong leadership, team management, problem-solving, and analytical skills. - Proficiency in lean manufacturing principles. If you are interested in this role and seeking opportunities for growth, apply now at iD Fresh Food!,
karnataka
INR Not disclosed
On-site
Full Time
About Us Founded in 2005, iD ensures that people around the world have access to fresh, nutritious, and delicious Indian food. With a vision to preserve traditional, home-made cuisine and make cooking fun and effortless, iD serves homes across India, the Middle East, US, and UK. We are soon entering high-potential markets like North America, Europe, Africa, Central, and East Asia. At iD, we focus on nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, Pure Food. Proud Lives, we empower employees to solve challenges daily, valuing every voice and opinion. We prioritize building meaningful careers and the well-being of our team. Role Overview Role Name: Senior Brand Manager Reporting to: Chief Marketing Officer Responsibilities - Manage the category P&L to achieve revenue and profitability goals. - Implement annual strategic plans to increase market share and ensure the brand's long-term health. - Collaborate with sales, creative, and media teams to develop effective media strategies and demand generation initiatives. - Partner with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts for packaging, communication, media mix, and brand strategies. - Execute product launches and drive new product development through a comprehensive understanding of the industry, competition, and consumer preferences. - Develop ATL & BTL marketing strategies and communication plans for the category. - Oversee category-related projects such as product enhancements, packaging changes, marketing activations, pricing strategies, and budget management. Qualifications - 6-8 years of FMCG sales and marketing experience with expertise in product, brand, and digital marketing. Dairy industry experience is preferred. - 1-2 years of prior sales experience is preferred. - Masters degree in Marketing, Business Administration, or a related field. If you resonate with this role, join us at iD for abundant growth opportunities.,
karnataka
INR Not disclosed
On-site
Full Time
As a Senior Brand Manager at iD, you will be responsible for managing the category P&L to achieve revenue and profitability targets. Your role involves executing annual strategic plans to increase market share, drive targeted growth, and maintain brand health within the category. Collaboration with sales, creative, and media teams is crucial to develop and implement effective media strategies and demand generation initiatives. You will work closely with internal and external research teams to identify consumer trends and insights, which will inform packaging, communication, media mix, and brand strategies. Leading product launches and new developments in the category requires a comprehensive understanding of the industry, competition, and consumer preferences. Developing communication, pricing, consumer engagement, and brand building strategies are key aspects of your responsibilities. In addition, you will be tasked with creating ATL & BTL marketing strategies and communication plans for the category. Execution of quarterly cycle plans, overseeing product enhancements, packaging changes, marketing activations, pricing strategies, and budget management are essential components of your role. Ensuring seamless cross-functional collaboration to achieve project milestones is paramount. The ideal candidate for this position should have 6-8 years of core experience in FMCG sales and marketing, with expertise in product, brand, and digital marketing. Previous experience in the dairy industry is preferred, along with 1-2 years of sales experience. A Masters degree in Marketing, Business Administration, or a related field is required. If you are passionate about driving brand success, have a knack for strategic planning, and thrive in a dynamic work environment, we encourage you to apply for this exciting opportunity at iD. Join us in our mission to provide fresh, nutritious, and delicious Indian food to people around the world while fostering a culture of empowerment and innovation. At iD, every voice is valued, and meaningful careers are built with the well-being of our team as the highest priority.,
Bengaluru, Karnataka, India
None Not disclosed
On-site
Full Time
About iD Fresh Food iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food, we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: Copy Writer Reporting to : Creative Associate Director - Marketing We are looking for a creative and detail-oriented content copywriter to join our marketing team. This role is ideal for someone with a flair for storytelling and experience in advertising campaigns, brand communication, and consumer engagement, particularly in the FMCG space. Key Responsibilities: Write engaging and compelling copy for advertising campaigns, product packaging, POSM, brochures, websites, emailers and social media Conceptualize and script content for brand films, digital videos in collaboration with marketing and design teams Maintain a distinct and consistent brand tone of voice across all consumer touchpoints Work closely with marketing, product, and design teams to develop and execute integrated content strategies Edit and proofread copy to ensure high editorial standards and brand alignment Help create content calendars and manage timelines to meet campaign deadlines Research consumer trends ,competitor messaging, and industry insights to inform content development Qualifications: 2+ years of experience in creative copywriting, preferably in an advertising or branding agency Portfolio demonstrating work on campaigns, packaging, POSM, social media etc. Excellent command of English with great writing, editing and ideation skills Understanding of FMCG consumer behavior Ability to think strategically while executing with creativity and attention to detail Comfortable juggling multiple projects and working with cross-functional teams Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD.
Kochi, Kerala, India
None Not disclosed
On-site
Full Time
About Us iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: Regional Key Accounts Executive – Modern Trade Reporting to : Head MT Key Responsibilities: Develop and execute strategic plans for key modern trade accounts for Kerala. Negotiate terms of trade, including pricing, promotions, and shelf space. Monitor sales performance and implement corrective actions as needed. Analyze market trends and competitor activities. Build strong relationships with key stakeholders in retail chains. Prepare regular reports on account performance. Ensure compliance with company policies and standards. Key Qualifications: Graduate or MBA in Marketing or related field. 2+ years of experience in key account management within FMCG. Excellent negotiation and communication skills. Strong analytical and problem-solving abilities. Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD.
Bengaluru, Karnataka, India
None Not disclosed
On-site
Full Time
About Us iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focuson making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: Senior Brand Manager Reporting to : Chief Marketing Officer Key Responsibilities Responsible for managing the category P&L, thereby enabling achievement of revenue and profitability plans for the category. Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand within the category. Collaborate closely with sales, creative, and media teams to build and implement effective media strategies and demand generation initiatives. Work in partnership with both internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts. Use these insights to guide packaging, communication, media mix, and brand strategies. Execute product launches and spearhead new product development in the category through a holistic understanding of the industry, competition, consumer preferences and by developing communication, pricing, consumer engagement and brand building strategies for the category. Develop ATL & BTL marketing strategies and communication plans for the category. Execution of quarterly cycle plans, overseeing category-related projects such as product enhancements, packaging changes, marketing activations, pricing strategies, and budget management. Ensure seamless cross-functional collaboration to achieve project milestones. Key Qualifications: 6-8 years of core experience in FMCG sales and marketing with a balanced mix of product, brand and digital marketing expertise. Experience in the dairy industry preferred. 1-2 years’ prior experience in Sales is preferred Master’s degree in Marketing, Business Administration, or related field. Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD.
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