Senior Brand Manager Category Lead

As a Senior Brand Manager at iD, you will be responsible for managing the category P&L to achieve revenue and profitability targets. Your role involves executing annual strategic plans to increase market share, drive targeted growth, and maintain brand health within the category. Collaboration with sales, creative, and media teams is crucial to develop and implement effective media strategies and demand generation initiatives. You will work closely with internal and external research teams to identify consumer trends and insights, which will inform packaging, communication, media mix, and brand strategies. Leading product launches and new developments in the category requires a comprehensive understanding of the industry, competition, and consumer preferences. Developing communication, pricing, consumer engagement, and brand building strategies are key aspects of your responsibilities. In addition, you will be tasked with creating ATL & BTL marketing strategies and communication plans for the category. Execution of quarterly cycle plans, overseeing product enhancements, packaging changes, marketing activations, pricing strategies, and budget management are essential components of your role. Ensuring seamless cross-functional collaboration to achieve project milestones is paramount. The ideal candidate for this position should have 6-8 years of core experience in FMCG sales and marketing, with expertise in product, brand, and digital marketing. Previous experience in the dairy industry is preferred, along with 1-2 years of sales experience. A Masters degree in Marketing, Business Administration, or a related field is required. If you are passionate about driving brand success, have a knack for strategic planning, and thrive in a dynamic work environment, we encourage you to apply for this exciting opportunity at iD. Join us in our mission to provide fresh, nutritious, and delicious Indian food to people around the world while fostering a culture of empowerment and innovation. At iD, every voice is valued, and meaningful careers are built with the well-being of our team as the highest priority.,