3 Consumer Trends Jobs

As a Senior Brand Manager at iD, you will be responsible for managing the category P&L to achieve revenue and profitability targets. Your role involves executing annual strategic plans to increase market share, drive targeted growth, and maintain brand health within the category. Collaboration with sales, creative, and media teams is crucial to develop and implement effective media strategies and demand generation initiatives. You will work closely with internal and external research teams to identify consumer trends and insights, which will inform packaging, communication, media mix, and brand strategies. Leading product launches and new developments in the category requires a comprehensive understanding of the industry, competition, and consumer preferences. Developing communication, pricing, consumer engagement, and brand building strategies are key aspects of your responsibilities. In addition, you will be tasked with creating ATL & BTL marketing strategies and communication plans for the category. Execution of quarterly cycle plans, overseeing product enhancements, packaging changes, marketing activations, pricing strategies, and budget management are essential components of your role. Ensuring seamless cross-functional collaboration to achieve project milestones is paramount. The ideal candidate for this position should have 6-8 years of core experience in FMCG sales and marketing, with expertise in product, brand, and digital marketing. Previous experience in the dairy industry is preferred, along with 1-2 years of sales experience. A Masters degree in Marketing, Business Administration, or a related field is required. If you are passionate about driving brand success, have a knack for strategic planning, and thrive in a dynamic work environment, we encourage you to apply for this exciting opportunity at iD. Join us in our mission to provide fresh, nutritious, and delicious Indian food to people around the world while fostering a culture of empowerment and innovation. At iD, every voice is valued, and meaningful careers are built with the well-being of our team as the highest priority.,

As a member of our dynamic team at HealthKart, you will play a crucial role in supporting the Brand Manager in executing day-to-day operations and implementing long-term brand strategies. You will collaborate closely with design, content, digital, and performance teams to ensure the successful rollout of marketing campaigns and product initiatives. Your responsibilities will also include conducting market and competitor research to stay updated on trends in the fitness and supplement industry. Tracking campaign and product performance across digital platforms will be a key part of your role, as you assist in creating reports and insights for future planning. You will help in developing campaign briefs, internal decks, and brand collateral across various channels while ensuring consistency in brand voice, visual identity, and messaging across all touchpoints. Your proactive problem-solving skills will be essential in tackling tasks of all sizes that contribute to the brand's progress. Additionally, you will be involved in New Product Development by identifying market gaps, monitoring consumer trends, and transforming insights into innovative product ideas. We are looking for a fitness enthusiast and avid consumer who has a deep understanding of the world of supplements. An awareness of international supplement brands and global trends in the health & fitness domain is highly valued. Strong organizational and communication skills are necessary for this role, as you will be managing timelines, priorities, and stakeholders efficiently. A degree in marketing, business, mass media, or a related field is preferred, and freshers are welcome to apply. Proficiency in MS Office tools and a willingness to learn new technologies are essential. As a self-starter who thrives in a fast-paced environment, you will have the opportunity to work on both strategy and execution. Collaboration is at the core of our work culture, and we value team players who enjoy brainstorming ideas and building projects from scratch. Joining our team means working with passionate individuals dedicated to building powerful consumer brands in the fitness and nutrition industry. At HealthKart, you will have the chance to take ownership from Day 1, learn and grow rapidly, and contribute meaningfully to shape your career early on. Our work culture is driven, collaborative, and always focused on what's next.,

About Us Founded in 2005, iD ensures that people around the world have access to fresh, nutritious, and delicious Indian food. With a vision to preserve traditional, home-made cuisine and make cooking fun and effortless, iD serves homes across India, the Middle East, US, and UK. We are soon entering high-potential markets like North America, Europe, Africa, Central, and East Asia. At iD, we focus on nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, Pure Food. Proud Lives, we empower employees to solve challenges daily, valuing every voice and opinion. We prioritize building meaningful careers and the well-being of our team. Role Overview Role Name: Senior Brand Manager Reporting to: Chief Marketing Officer Responsibilities - Manage the category P&L to achieve revenue and profitability goals. - Implement annual strategic plans to increase market share and ensure the brand's long-term health. - Collaborate with sales, creative, and media teams to develop effective media strategies and demand generation initiatives. - Partner with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts for packaging, communication, media mix, and brand strategies. - Execute product launches and drive new product development through a comprehensive understanding of the industry, competition, and consumer preferences. - Develop ATL & BTL marketing strategies and communication plans for the category. - Oversee category-related projects such as product enhancements, packaging changes, marketing activations, pricing strategies, and budget management. Qualifications - 6-8 years of FMCG sales and marketing experience with expertise in product, brand, and digital marketing. Dairy industry experience is preferred. - 1-2 years of prior sales experience is preferred. - Masters degree in Marketing, Business Administration, or a related field. If you resonate with this role, join us at iD for abundant growth opportunities.,