Creative Strategist

Job Description: As a Content Strategist in the Copy department with 3+ years of experience, your primary responsibility will be to develop and execute consumer-first, data-driven content strategies that enhance brand engagement, awareness, and business growth. You will be instrumental in conceptualizing, planning, and optimizing digital campaigns across various channels such as social media, influencer marketing, and brand storytelling. Your collaboration with cross-functional teams will be crucial in crafting compelling narratives that are in line with business objectives and resonate with the target audience. Key Responsibilities: - Develop comprehensive digital marketing strategies for brands operating in diverse sectors including FMCG, hospitality, retail, and B2B. - Utilize consumer trends, cultural insights, and behavioral patterns to shape brand narratives effectively. - Engage with designers, client servicing, content/copywriters, and media teams to create captivating social and digital media campaigns. - Foster close relationships with internal teams and external clients to ensure creative strategies align with brand objectives. - Deliver presentations on creative concepts, strategy decks, and performance analysis reports to key stakeholders. - Keep abreast of digital trends, platform algorithms, and emerging content formats to drive continuous innovation.,