Creative Strategist

As a Pop Culture Strategist at GoBoult, you will play a crucial role in shaping GoBoult into a cultural phenomenon. Your main responsibilities will include: - **Moment Marketing Mastery:** Identify and capitalize on real-time trends, news, and online conversations to create engaging GoBoult content in various formats such as memes, reels, carousels, and mashups. - **Brand-Safe Storytelling:** Develop humorous and relatable content while maintaining GoBoult's brand voice to ensure that the humor aligns with the brand's identity. - **Hands-On Content Creation:** Generate ideas, write content, and potentially produce content yourself, including static posts, captions, scripts, or short-form edits. - **Organic PR Impact:** Create content that garners organic buzz on platforms like Mad Over Marketing, Social Samosa, and Social Media Dissect. - **Cultural Trendspotting:** Stay updated on internet culture, slang, regional humor, and Gen Z behavior to drive content calendars and reactive campaigns. - **Collaboration:** Collaborate with creative, influencer, and product teams to integrate cultural elements into broader campaigns effectively. - **Measure & Optimize:** Monitor performance metrics related to virality, engagement, and media mentions to refine content strategies based on insights. As a potential candidate for this role, you should possess the following qualities: - **Moment Marketer:** Have a knack for spotting trends early, living in the present, and aligning trends with the brand's narrative. - **Witty and Adaptable:** Capable of crafting humor that is both entertaining and on-brand. - **Hands-On Creator:** Skilled in generating and executing various types of content, be it memes, reels, or captivating copy. - **Culture Enthusiast:** Stay updated on various cultural facets, ranging from cricket and Bollywood to meme culture and Gen Z slang. - **Recognition-Driven:** Strive for acknowledgment and visibility, aiming to have GoBoult featured in platforms like MOM, Samosa, and SMD breakdowns.,