Senior Brand Manager [Category Lead]

About Us

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focuson making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia.

nourishing lives

Role Overview

Role Name:Senior Brand Manager

Reporting to: Chief Marketing Officer

Key Responsibilities

• Responsible for managing the category P&L, thereby enabling achievement of revenue and profitability plans for the category.
• Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand within the category.
• Collaborate closely with sales, creative, and media teams to build and implement effective media strategies and demand generation initiatives.
• Work in partnership with both internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts. Use these insights to guide packaging, communication, media mix, and brand strategies.
• Execute product launches and spearhead new product development in the category through a holistic understanding of the industry, competition, consumer preferences and by developing communication, pricing, consumer engagement and brand building strategies for the category.
• Develop ATL & BTL marketing strategies and communication plans for the category.
• Execution of quarterly cycle plans, overseeing category-related projects such as product enhancements, packaging changes, marketing activations, pricing strategies, and budget management. Ensure seamless cross-functional collaboration to achieve project milestones.

Key Qualifications:

• 6-8 years of core experience in FMCG sales and marketing with a balanced mix of product, brand and digital marketing expertise. Experience in the dairy industry preferred.
• 1-2 years’ prior experience in Sales is preferred
• Master’s degree in Marketing, Business Administration, or related field.

Interested?

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.