Head Digital Marketing / Social Media

Overview

The Head of Digital Marketing / Social Media will be the strategic leader responsible for shaping, strengthening, and amplifying the organization’s digital presence across all social media platforms. This role requires an innovative, data-driven professional who thrives on building online communities, enhancing brand reputation, driving high-impact content strategies, and leading digital transformation initiatives.

content leadership, analytics, creative storytelling, crisis monitoring

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive

  social media strategy

  aligned with organizational vision, academic priorities, and communication objectives.
• Drive brand visibility, engagement, and sentiment management across all platforms.
• Lead digital campaigns to support admissions, events, placements, research visibility, and thought leadership.

Content & Creative Direction

• Oversee high-quality content creation (videos, reels, stories, thought pieces, testimonials, faculty highlights, research campaigns).
• Build a strong digital storytelling pipeline to highlight achievements, initiatives, and brand narratives.
• Lead collaborations with influencers, alumni, industry experts, and media partners.

Community Engagement & Reputation Management

• Monitor social conversations, respond appropriately, and improve audience engagement.
• Manage online crises, negative feedback, and reputation-sensitive matters with maturity and tact.
• Build organic and paid strategies to increase followers, views, and brand affinity.

Data, Analytics & Performance Measurement

• Drive analytics-led decisions through dashboards, KPIs, and trend analysis.
• Detailed tracking and reporting of key metrics, conversion data, and ROI to ensure your campaigns deliver results
• Monitoring CPC, CPL, and CRO in real time to boost lead quality, reduce costs, and maintain a healthy sales pipeline. This ensures every marketing rupee delivers maximum returns.
• Optimize ads, campaigns, budgets, and platform-specific strategies based on insights.
• Track ROI and provide monthly performance reports to leadership.
• Optimize website structure, speed, UI/UX, and landing page layouts as per the user and google to boost engagement and conversions.
• Continuous monitoring and optimization of bids, keywords, and ad copy to improve performance and reduce wasted spend.

Team & Process Management

• Lead a cross-functional team of social media managers, designers, videographers, and content writers.
• Build workflows, publishing calendars, approvals, and brand guidelines.
• Collaborate closely with Admissions, HR, Academics, and Corporate Communications.

Qualification

Master’s degree in Marketing, Mass Communication, Digital Media, or equivalent preferred

Required Skills & Competencies

• Experience Required:

  10–15 years in Digital Marketing, Social Media Strategy, Brand Management, or related fields
• Proven track record in

  leading large-scale social media operations

  for top universities, corporations, or brands
• Expertise in

  campaign management, digital analytics tools, SEO/SEM

  , and performance marketing
• Strong understanding of

  brand management, PR

  , and digital crisis communication
• Excellent storytelling, copywriting, and public engagement skills
• Ability to manage simultaneous projects and lead a creative team
• Highly proactive, innovative, and updated with global social media trends

Key Performance Indicators (KPIs)

• Growth in followers and engagement across all platforms
• Enhanced brand sentiment, social media presence, and digital reputation
• Campaign ROI, cost-efficiency, and lead/acquisition metrics
• Quality and consistency of content
• Response time and crisis handling effectiveness
• Internal stakeholder satisfaction