GTM Lead

Go-To-Market Strategy, Execution & Revenue Ownership

Account Research, Targeting & GTM Foundations

• Build client GTM foundations by defining ICPs, segmentation, category POVs, value propositions, and buying triggers.
• Curate detailed target account lists using tools such as Clay, LinkedIn Sales Navigator, and data enrichment platforms.
• Identify buying signals and map decision-making personas for each target account.
• Structure and document account-level insights to enable highly personalised outreach and sales conversations.

Positioning, Messaging & Outreach Enablement

• Run positioning and messaging engagements that translate GTM insights into clear narratives.
• Convert research and account intelligence into personalised messaging frameworks for sales-led and product-led motions.
• Ensure messaging consistency across email, LinkedIn, sales conversations, and launch campaigns.

Outbound Campaign Design & Execution

• Build and run multi-touch outbound campaigns across email and LinkedIn using tools such as Sales Handy, SmartLead, Instantly, and similar platforms.
• Own outbound infrastructure, including domain setup, warm-up routines, deliverability management, and sender reputation monitoring.
• Continuously test and optimize subject lines, messaging, and timing to improve engagement.

Pipeline Generation & Lead Qualification

• Respond promptly to inbound and outbound replies with context-aware follow-ups.
• Pre-qualify interested leads based on ICP fit, intent, and buying readiness.
• Ensure accurate pipeline updates, follow-ups, opportunity routing, and handoffs to sales or client teams.

Launch Planning & Demand Programmes

• Turn product or service roadmaps into structured demand generation programmes.
• Align outbound, inbound, content, and sales motions around launches and key GTM activities.

Playbooks, Reporting & Optimisation

• Build repeatable GTM playbooks across outbound, SEO, paid marketing, and brand-led growth.
• Monitor and report on key GTM KPIs, including outreach volume, open rates, reply rates, meeting conversions, and pipeline creation.
• Assess campaign and segment performance to identify patterns, trends, and high-performing audiences.
• Create dashboards and reports to provide visibility across leadership, sales, and growth teams.
• Feed insights back into targeting, messaging, sequencing, and GTM strategy to scale campaigns.