GTM Lead

Key Responsibilities

Account-Based Marketing (ABM):

• Define and lead Wokelo s ABM strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
• Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social.
• Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.

Strategic Field Marketing:

• Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence.
• Partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations.
• Position Wokelo as the definitive thought leader in AI-driven investment research.

Ecosystem & Partner Marketing:

• Identify and build strategic alliances to expand reach and drive co-marketing initiatives.
• Own relationship development with industry associations, accelerators, and content collaborators.

Content & Thought Leadership:

• Drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers.
• Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
• Champion Wokelo s voice across social platforms, particularly LinkedIn, to build a strong presence in the finance and AI space.

Digital & Performance Marketing:

• Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
• Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
• Continuously optimize digital efforts based on performance data and evolving audience insights.

Marketing Leadership & Ops:

• Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
• Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
• Build scalable systems and processes to measure and maximize marketing ROI.