Growth, Performance Marketing Lead

Role Title & Ovreview: Growth, Performance Marketing Lead Accelerate global pipeline generation and revenue streams for an AI-powered Talent SupplyChain SaaS platform. Drive full-funnel, data-driven marketing strategies across organic andpaid channels, ensuring measurable business impact through innovative campaign design,advanced analytics, and seamless collaboration.

Key Responsibilities

 Architect and execute multi-channel demand generation—SEO, paid search, LinkedIn, web,email, programmatic display—to build a high-quality global pipeline and unlock new businessrevenue Drive and scale lead generation and customer acquisition for global audiences, tailoringcampaigns to increase brand presence and conversion in diverse markets Design and launch acquisition, activation, and expansion campaigns aimed at enterprise andmid-market customers worldwide Lead advanced SEO programs to drive qualified traffic and global leads; manage linknetworks, content strategy, and technical audits Own budget management and performance reporting for core metrics: pipeline attribution,CAC, LTV, and revenue ROI, providing transparent updates to the Marketing Head and GTMleadership Deploy data-driven A/B testing, segmentation, and CRO techniques for best-in-classconversion rates and optimized customer journeys Build and automate dashboards using platforms like GA4, Looker, Amplitude, and marketingautomation tools (HubSpot, Salesforce), supporting real-time global reporting Collaborate cross-functionally to shape territory-specific campaigns, GTM initiatives, andglobal messaging strategies Run targeted email and nurture programs to support pipeline quality and revenue growthacross all markets Evaluate and integrate new digital marketing tools to further Prismforce's differentiation in theglobal marketplace

Requirements

 5+ years' senior experience in pipeline generation, performance marketing, and digitalrevenue management for SaaS, HR tech, or B2B enterprise Proven results driving global campaign success and scaling high-value revenue streams Advanced skills in SEO, paid media, analytics, campaign management, and funneloptimization Expertise in platforms and tools: Google Analytics, Google Tag Manager, LinkedIn CampaignManager, CRM systems, and marketing automation tools Highly collaborative, strong communicator, and comfortable presenting to executive and GTMteams Fluency with marketing automation, reporting platforms, and performance analytics tools Experience with marketing automation tools (e.g., HubSpot, Salesforce, Marketo, Zoho)— would be a good to have skill to support scalable, personalized campaigns and advancedanalytics.

Function & Reporting

 This position is part of the Marketing team, reports directly to the Marketing Head and is a keymember of the larger Global Go-To-Market (GTM) team, partnering across marketing, sales,product, and customer success to deliver integrated results.