Growth Marketing Manager

Requirements

Growth Marketing Manager

growth strategies, growth hacking, and digital marketing.

Growth Marketer,

Key Responsibilities

• Growth Strategy & Execution:
• Develop, implement, and scale end-to-end growth strategies across multiple channels to achieve business objectives.
• Identify new customer acquisition opportunities through growth hacking techniques, experimentation, and A/B testing.
• Own the entire growth funnel - acquisition, activation, retention, referral, and revenue (AARRR).
• Marketing Campaigns:
• Plan and execute multi-channel marketing campaigns across digital, social, SEO, SEM, email, content, and paid media.
• Collaborate with product and design teams to create compelling campaigns that improve user engagement.
• Optimize conversion rates, cost-per-acquisition (CPA), and return on marketing investment (ROMI).
• Data-Driven Decision Making:
• Analyze customer behavior, funnel metrics, and campaign performance using analytics tools (Google Analytics, Mixpanel, Amplitude, etc.).
• Conduct cohort analysis, churn analysis, and customer segmentation to uncover actionable insights.
• Apply advanced analytics, reporting, and attribution models to continuously refine growth strategies.
• Innovation & Growth Hacking:
• Explore and test unconventional growth tactics to unlock new channels and drive exponential results.
• Work with engineering teams to implement growth experiments, landing pages, referral systems, and viral loops.
• Leverage automation, personalization, and AI-driven tools to optimize customer journeys.
• Collaboration & Stakeholder Management:
• Partner with product, sales, and customer success teams to align growth initiatives with company objectives.
• Present insights, campaign outcomes, and growth forecasts to senior leadership.
• Build and manage relationships with external agencies, platforms, and partners.
  

Core Competencies & Skills

• Growth Expertise: Proven experience in growth marketing, growth hacking, or performance marketing.
• Technical & Analytical Skills: Strong command of marketing analytics, experimentation frameworks, and funnel optimization.
• Creative Marketing: Ability to craft innovative campaigns that resonate with audiences.
• Digital Tools Knowledge: Familiarity with SEO, SEM, social ads, email automation, A/B testing tools, and CRM systems.
• Leadership & Execution: Ability to manage cross-functional teams, prioritize projects, and deliver results under tight deadlines.
• Mindset: Entrepreneurial, experimental, data-driven, and relentless in pursuit of growth.
  

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 6+ years of experience in marketing with a strong focus on growth and digital strategies.
• Demonstrated ability to drive measurable growth outcomes and achieve KPIs in past roles.