Growth Marketing Manager

About Candidate:

Growth Marketing Manager

You’ll be the engine behind our growth strategy — working across platforms like Meta, Google, Amazon, TikTok, Chewy, and Walmart — and you'll lead relationships with our agencies to make sure our ad dollars work smarter, harder, and better.

About Us:

We’re a multi-brand, DTC-first pet products company with a large recurring revenue base through subscriptions. Our products are sold online via Shopify, Amazon, Walmart, Chewy, and TikTok Shop. We’re scaling fast and obsessed with performance — this role is critical to keeping that momentum going.

Key Responsibilities:

• Own the performance and strategy for all paid acquisition channels — Google, Meta, TikTok, Amazon Ads, Walmart, Chewy, and more.
• Manage agency relationships to ensure they are hitting KPIs, asking the right questions, and always pushing for better results.
• Report directly to the CEO and serve as the main point person for analyzing and communicating sales and marketing performance.
• Track and report daily, weekly, and monthly sales, plus week-over-week (WoW), month-over-month (MoM), and year-over-year (YoY) trends.
• Monitor and report on ROAS, CAC, LTV, and performance by channel, helping drive real-time strategic decisions at the highest level.
• Dig into Digital Analytics Platforms like GA4, Triple Whale, and platform dashboards daily to uncover trends, inefficiencies, and opportunities.
• Drive conversion rate optimization (CRO) and continuously test landing pages, funnels, and ad creative performance.
• Partner closely with our creative, retention, and product teams to align performance strategy with brand and business goals.
• Build and iterate on full-funnel strategies — from awareness to retention — using a deep understanding of customer behavior.
• Drive innovation by applying past learnings, testing new platforms, and experimenting with new formats, offers, and targeting approaches.
• Manage and grow our presence on marketplaces (Amazon, Walmart, Chewy), handling both paid and organic strategies.

What We’re Looking For

• 3–6 years of experience in growth marketing, with direct ownership of paid strategy across multiple DTC and marketplace channels.
• Deep analytical skills — you live in the numbers, spot inefficiencies quickly, and ask sharp questions that lead to smarter decisions.
• Experience working with tools like GA4, Klaviyo, Triple Whale, Shopify, TikTok Shop, Amazon Ads, and Meta Ads Manager.
• Proven experience managing agencies, holding them accountable to KPIs, and pushing them to perform.
• Strong marketplace knowledge (Amazon, Walmart, Chewy) and a solid understanding of how to scale growth in those ecosystems.
• You’re curious, relentless, and highly action-oriented — someone who thrives in fast-paced, high-growth environments.
• Bonus: Experience working in subscription-based e-commerce models or with pet brands.

Work Style

• Reports directly to the CEO and is expected to take full ownership of growth performance reporting and accountability.
• Fast-paced, highly collaborative, and results-driven environment
• We value urgency, clarity, ownership, and people who bring both strategy and hustle to the table

Why Join Us?

• Be at the center of growth in a high-performing e-commerce company
• Join a passionate, pet-loving team building brands people truly love
• Tons of opportunity for ownership, innovation, and career growth