Growth Manager

Core Objective:

To own sustainable user and revenue growth across paid & organic channels, marketplace performance (Amazon, Nykaa), website conversion, retention & lifecycle programs. You’ll design experiments, run campaigns, and directly execute or coordinate across product, creative and ops to scale what works.

This is a high-impact role - you will be the driver between marketing ideas and measurable growth.

This is a full-time, in-office role based in Pune. Candidates must be located in Pune.

Key Responsibilities:

Acquisition & Paid Channels

• Build, run and scale paid acquisition across Meta / Instagram / Facebook, Google.
• Own campaign strategy, audience segmentation, creative testing & optimization for ROAS/CAC.
• Manage marketplace advertising:

  Amazon Ads (Sponsored Products, Sponsored Brands, DSP)

  and

  Nykaa Ads

  (brand storefront promos, sponsored listings), including bid strategy, backend feed optimisation and ACoS/ROAS tracking.
• Build profitable funnels for influencer-driven traffic and UGC amplification.

Marketplace & Retail Growth

• Manage product listings, A+ content, backend SEO, pricing experiments, and promotional blitzes on Amazon & Nykaa.
• Coordinate with marketplace account managers and troubleshoot listing/operational issues.
• Run detail-page experiments (content, images, bullets) to improve conversion and organic rank.

Conversion Rate Optimisation (CRO)

• Own website PDP, checkout and landing page optimisation - run A/B tests, heatmaps and user behaviour analysis to lift conversion.
• Improve site speed, mobile-first UX and reduce cart abandonment.

Retention & Lifecycle

• Build and optimise onboarding, replenishment, win-back and VIP flows via Email, SMS and WhatsApp (Interakt / post-purchase flows).
• Increase repurchase rate and customer LTV via subscription pilots, bundles and personalized messaging.

Experimentation & Analytics

• Design, prioritise and run growth experiments (hypothesis → test → learn → scale).
• Maintain growth ledger: experiments, results, learnings and next steps.
• Own dashboards and weekly reporting for CAC, LTV, ROAS, conversion funnels, cohort analysis and channel-level performance.

Partnerships & Ops

• Identify and close strategic partnerships/retail pilots.
• Coordinate promo execution with ops, inventory and creative teams to ensure no stockout during campaigns.
• Support influencer & affiliate strategy with guidelines for paid reuse and tracking.

Team & Process

• Work cross-functionally with Creative, Performance, Ops, Founder and external agencies.
• Build repeatable playbooks for campaign setup, creative briefs, marketplace launches and postmortems.
• Mentor/junior hires (and manage external agency deliverables).

Work Experience:

• Excellent communication, ownership mindset and bias for action.
• 3–6 years experience in growth/marketing for D2C, e-commerce or marketplaces.
• Hands-on with paid media: Meta Ads Manager, Google Ads, TikTok Ads.
• Practical experience with Amazon Ads and Nykaa/marketplace advertising management.
• Strong analytics skills: GA4; comfortable with spreadsheets and cohort analysis.
• Experience with email & lifecycle platforms
• CRO experience
• Strong project management - can run cross-functional launches end-to-end.