Growth Hacker

Job Description

Here’s a shortened and professional version of the job description: Job Title: Digital Marketer – Ad Strategy & PPC Lead Location: Delhi, India Company: Kapitales Reports To: Head of Marketing About Kapitales: Kapitales is an Australia-based equities research firm focused on ASX-listed securities and global financial markets. We provide strategic investment insights to help clients succeed in a complex financial landscape. As we expand globally, we seek a skilled Digital Marketer to lead ad strategy and PPC campaigns targeting the Australian investment sector. Role Overview: We are looking for an experienced Digital Marketer to lead our paid advertising efforts with a focus on PPC strategy, lead generation, and brand visibility. The goal is to drive high-quality investor leads and elevate brand trust across digital platforms. Key Responsibilities: Plan, launch, and optimize PPC campaigns (Google, Bing, Facebook, LinkedIn) for lead generation. Develop full-funnel ad strategies including display, retargeting, and social ads. Create and test ad copy, creatives, and landing pages tailored to financial audiences. Monitor key metrics (CTR, CPC, CPL, ROI) and implement data-driven improvements. Report performance insights and collaborate with content, design, and analytics teams. Stay updated on digital trends, financial markets, and competitor activity. Qualifications: 1–3 years of experience in PPC/digital marketing. Proven record of lead generation and campaign performance. Strong knowledge of Google Ads, Meta Ads, Google Analytics, SEMRush, etc. Excellent communication, analytical, and creative skills. Preferred: Background in finance/investment or understanding of the Australian stock market. What We Offer: Competitive salary Opportunity to work with a global, innovative team Learning and growth opportunities Inclusive and collaborative work culture