Growth Hacker

shortened and professional version

Job Title:

Location:

Company:

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About Kapitales:

Kapitales is an Australia-based equities research firm focused on ASX-listed securities and global financial markets. We provide strategic investment insights to help clients succeed in a complex financial landscape. As we expand globally, we seek a skilled Digital Marketer to lead ad strategy and PPC campaigns targeting the Australian investment sector.

Role Overview:

We are looking for an experienced Digital Marketer to lead our paid advertising efforts with a focus on PPC strategy, lead generation, and brand visibility. The goal is to drive high-quality investor leads and elevate brand trust across digital platforms.

Key Responsibilities:

• Plan, launch, and optimize PPC campaigns (Google, Bing, Facebook, LinkedIn) for lead generation.
• Develop full-funnel ad strategies including display, retargeting, and social ads.
• Create and test ad copy, creatives, and landing pages tailored to financial audiences.
• Monitor key metrics (CTR, CPC, CPL, ROI) and implement data-driven improvements.
• Report performance insights and collaborate with content, design, and analytics teams.
• Stay updated on digital trends, financial markets, and competitor activity.

Qualifications:

• 1–3 years of experience in PPC/digital marketing.
• Proven record of lead generation and campaign performance.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, SEMRush, etc.
• Excellent communication, analytical, and creative skills.
• Preferred: Background in finance/investment or understanding of the Australian stock market.

What We Offer:

• Competitive salary
• Opportunity to work with a global, innovative team
• Learning and growth opportunities
• Inclusive and collaborative work culture