Group Account Director

Role Overview

As Business Development & Client Servicing Lead, you will drive growth by acquiring new clients, building strategic relationships, and expanding Percept ICE’s footprint in experiential marketing. You will act as a bridge between potential clients and internal creative/production teams ensuring that proposals, pitches and eventual executions align with both client needs and Percept ICE’s high standards. This role marries sales/business development acumen with event-oriented thinking and requires a deep understanding of the experiential marketing/event management landscape.

Key Responsibilities

🔹 Business Development & Client Acquisition

• Identify and research prospective clients, industries and market segments relevant for experiential marketing, brand activations, events, exhibitions, MICE, etc.
• Generate leads through networking, outreach (cold-calls/emails/LinkedIn), industry events/trade shows, referrals and partnerships.
• Develop and nurture relationships with key stakeholders, decision-makers, and influencers within target organizations (brands, corporates, government bodies, etc.).
• Present tailored event & experiential marketing proposals — including conceptual ideas, service offerings, past case-studies, and value propositions — to prospective clients.
• Work with internal teams (creative, strategy, production, operations) to craft compelling pitches and proposal decks.
• Maintain and grow a healthy sales pipeline; meet or exceed business development targets (new client wins, revenue, project volume).

🔹 Client Servicing & Relationship Management

• Act as the first point of contact for clients assigned or acquired — understand their brief, objectives, expectations, and deliverables.
• Maintain regular communication with clients, managing expectations, clarifying requirements, ensuring engagement, and ensuring high satisfaction.
• Translate client needs to internal teams (creative, production, operations) and coordinate from brief to final delivery.
• Facilitate contract negotiations, service agreements, rates, budgets, and scope.
• Oversee post-project client feedback, debriefs, reporting, and ensure opportunities for

🔹 Market & Industry Insights

• Keep abreast of industry trends, experiential marketing innovations, hybrid/virtual event technologies, design & VM trends, and major industry events.
• Provide insights and recommend new service offerings or strategic direction to leadership based on market shifts and client needs.
• Help position Percept ICE as a thought-leader in experiential marketing; participate in pitches for new event formats, exhibitions, brand activations, etc.

Candidate Profile / Skills & Experience

Experience / Background

• 6 to 12+ years of experience in business development, sales, client servicing or account management level. Preferably within events, experiential marketing, brand activations, exhibitions, MICE or related sectors.
• Demonstrated track record of acquiring new clients/business and closing deals in events/marketing domain.
• Experience in mid- to large-scale events / brand activations / exhibitions will be a strong plus.

Skills & Attributes

• Strong communication and interpersonal skills, ability to build relationships, influence stakeholders, understand client needs, articulate value propositions.
• Excellent negotiation, presentation and proposal-writing skills.
• Good understanding of end-to-end event management, so that you can converse credibly with clients and internal stakeholders.
• Strategic thinking and commercial awareness, ability to spot opportunities, understand market trends, and translate them to business growth.
• Ability to multitask, manage multiple leads/accounts simultaneously, work under pressure.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and comfortable preparing structured proposals, budgets and reports.
• Team collaboration, ability to work with creative, production, operations, and other internal teams.