Google Ads Expert & SEO Specialist

About Company

Veye is a leading independent equities research firm dedicated to helping its clients improve their investment results through unbiased and precise recommendations around buying, selling or holding stocks.

Veye - Australian Stock Market Research Firm | ASX buy Recommendations

** URGENT HIRING** IMMEDIATE JOINERS PREFERRED

Overview

Google Ads Expert & SEO Specialist

Key Responsibilities

Primary: Google Ads (PPC) Management

• Plan, create, and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.
• Conduct keyword targeting, audience segmentation, and implement advanced bidding strategies to maximize performance.
• Develop, write, and A/B test compelling ad creatives to improve CTR, conversion rates, and Quality Scores.
• Monitor and optimize campaigns to achieve performance KPIs including ROAS, CPA, CPC, and CTR.
• Set up and manage conversion tracking, UTM parameters, remarketing audiences, custom segments, and event tracking.
• Manage and forecast campaign budgets to ensure efficient spend allocation and maximize ROI.
• Analyze competitor PPC strategies and identify new opportunities for growth and scaling.
• Ensure full compliance with Google Ads policies and platform guidelines.

Secondary: Search Engine Optimization (SEO)

• Perform keyword research and develop effective SEO strategies aligned with business goals.
• Optimize on-page elements including metadata, headings, images, internal links, and URL structures.
• Conduct technical SEO audits to improve site speed, indexing, mobile usability, and Core Web Vitals.
• Work with content teams to produce SEO-friendly blogs, landing pages, and product pages.
• Execute ethical link-building strategies to strengthen domain authority and visibility.
• Track organic performance using Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Stay updated on industry changes, algorithm updates, and emerging SEO trends.

Analytics & Reporting

• Use GA4, Google Ads Dashboard, Search Console, and other analytics tools to monitor KPIs and user behavior.
• Prepare weekly and monthly performance reports with insights, trends, and actionable recommendations.
• Conduct competitive research to identify opportunities and optimize marketing strategies.

Qualifications

• 2–5+ years of hands-on experience in Google Ads management (PPC) and SEO.
• Proficiency with advertising platforms such as Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, etc.
• Strong experience with SEO tools including SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.
• Strong analytical and problem-solving skills with the ability to interpret data and act on insights.
• Working knowledge of HTML/CSS and experience with CMS platforms such as WordPress or Shopify.
• Google Ads and Google Analytics certifications are highly preferred.

Key Competencies

• Strong attention to detail and organizational skills.
• Ability to work in a fast-paced, performance-driven environment.
• Excellent communication and ad copywriting skills.
• Deep understanding of user intent, PPC funnels, and conversion optimization.
• Data-driven mindset with a strong focus on measurable results.

Work Environment

• On-site, fast-paced, growth-focused environment with opportunities for skill development and career advancement.

Additional Information (Disclaimer)

• Shift Timing:

  6:00 AM to 3:30 PM IST (Australian International Process).

• Office Location:

  Gurugram, Sector 48.

• Transportation:

  Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.

• Company Website:

  Visit veye.com.au for more details about our company.