At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.
Skills
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Analyse and identify the linkages and interactions between the component parts of an entire system.
- Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
- Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
- Develop skills outside your comfort zone, and encourage others to do the same.
- Effectively mentor others.
- Use the review of work as an opportunity to deepen the expertise of team members.
- Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
The Marketing & Sales Innovation team drives tailored transformational
programmes
, to enhance the skills and behaviors of practitioners underpinned by powerful tech platforms, into our top global accounts, using them as a testing ground before
roll
out to the PwC global network. The Success Sr Manager will coach marketing professionals in leading practices using Marketing Cloud and integrated Digital platforms, using data-driven interventions to drive front office transformation
Roles And Responsibilities
- Driving behavioral change to support the adoption of new marketing & sales technologies, from strategy, through to planning, development, execution and measurement (ideally in a global, professional services context and/ or with Salesforce). This would include communications, engagement, learning and readiness interventions;
- Using analytical skills to measure adoption (through qualitative and quantitative datasets) and make appropriate recommendations regarding interventions to further drive enablement and adoption;
- Understanding a complex stakeholder landscape and developing a stakeholder management plan to drive engagement and enable key outcomes;
- Developing coaching frameworks and materials, presentations and written communications;
- Communicating effectively with senior management, and ability to translate complex matters to simple messages for non-specialists across the network;
- Working with leadership and business as an advisor and coach to influence how the practice engages with the marketplace, leveraging technology;
- Driving continuous improvement and analysis of marketing activity, and reporting on how enablement programs contribute to impact on client relationships, the sales pipeline and brand equity;
- Building and managing collaborative, effective working relationships across a global network with leaders and the business, including effectively managing a matrixed organization;
- Liaising, influencing and challenging effectively to build relationships at the leadership, senior management, peer group and team level;
- Demonstrating strong knowledge of modern sales and marketing methodologies, marketing automation technology, segmentation and lead scoring techniques, and campaign analytics;
- Bringing strong expertise as an accredited practitioner in Marketing Automation, preferably Salesforce Marketing Cloud or a similar market leading platform, including how it can be leveraged to drive leading marketing and sales practices;
- Using excellent project management and organization skills and the ability to operate effectively within a complex matrix environment;
- Navigating complex situations while applying firm policies and procedures to enable compliance across the network;
- Demonstrating strong expertise across marketing and sales capabilities, including sales, marketing, brand and integrated content in a B2B context;
- Supporting and coaching leadership in adopting new ways of working, becoming advocates for transformation and providing assets to help them drive change in their business area
- Driving difficult conversations with senior business stakeholders and being confident in saying no to all levels of the organisation when necessary by relating strategy to difficult decisions; and,
- Leading and coaching teams to support professional development and delivery of quality work outcomes.
Qualification And Certification
Any graduate/PG and salesforce marketing cloud certifcation is mandatory
