General Manager Sales Marketing

Salary

45000 to 65000 - depending upon skill & experience

Company Description

Impel Ferrocast is a leading supplier of high-performance precision castings with low lead times and competitive pricing. Our state-of-the-art plant, located in Coimbatore, is equipped with the latest technologies and backed by experts with technical mastery in the automotive, power generation, hydraulics, agriculture, valve and pumps sectors. We take pride in delivering the best to our customers while adhering to our core values, experiencing new learnings, and staying up-to-date on emerging trends and best practices. Our commitment towards quality and exceptional service to improve customer experience has helped us flourish in this vibrant and challenging environment.

Impel Ferrocast Foundry is seeking a highly qualified and experienced Marketing Manager to lead and manage a dynamic team of Project Engineers and Marketing Engineers. The successful candidate should possess the following qualifications:

Educational Background:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

Professional Experience:

• A minimum of 10 years of proven experience in marketing management and team leadership, with a background in industrial or manufacturing industries being highly desirable.

Team Leadership:

• Demonstrated experience in effectively managing cross-functional teams, preferably in a technical or engineering-focused environment.

Marketing Expertise:

• In-depth knowledge of marketing strategies, market analysis, and campaign development, including digital marketing, content marketing, and traditional marketing approaches.

Technical Proficiency:

• Familiarity with the engineering and manufacturing processes in the metal casting or foundry industry, with the ability to translate technical concepts into marketing strategies.

Market Research Skills:

• Proficiency in conducting market research, competitive analysis, and market trend identification to drive strategic decision-making.

Communication and Presentation Skills:

• Strong verbal and written communication skills, as well as the ability to present complex technical information to both technical and non-technical stakeholders.

Project Management:

• Experience in project management, including setting objectives, timelines, and budgets, and ensuring successful project execution.

Digital Marketing and Analytics:

• Proficiency in utilising digital marketing tools, platforms, and analytics to measure the effectiveness of marketing campaigns and adapt strategies accordingly.

Strategic Thinking:

• Strong analytical and strategic thinking skills to develop and execute marketing plans that align with the company's business objectives.

Customer Focus:

• A customer-centric mindset with the ability to understand customer needs and preferences, and to tailor marketing strategies accordingly.

Budget Management:

• Experience in managing marketing budgets, optimizing expenditures, and achieving a strong return on investment (ROI).

Interpersonal Skills:

• Exceptional interpersonal skills to foster collaboration, motivate team members, and build positive working relationships with colleagues and clients.

Adaptability:

• Ability to adapt to changing market dynamics and lead the team in responding to evolving challenges and opportunities.

Ethical Standards:

• A commitment to maintaining high ethical standards and integrity in all marketing activities.

Industry Knowledge:

• An understanding of the Iron casting and foundry industry, including knowledge of competitors, industry regulations, and emerging trends.

The Marketing Manager at Impel Ferrocast Foundry will play a crucial role in driving the company's marketing efforts and ensuring the successful alignment of marketing strategies with technical expertise. The ideal candidate should possess the skills and experience to lead and inspire a team of Project Engineers and Marketing Engineers in achieving the company's marketing objectives.