General Manager Sales & Marketing

Company Description

Aidant IT ("AIDIT") is a leading consulting and professional services firm dedicated to digital innovation. We deliver comprehensive IT solutions and consulting services across various sectors including cloud infrastructure, cybersecurity, IT strategy, digital transformation, and emerging technologies like IoT and AI. Our team helps startups, SMBs, and government organizations scale efficiently and securely by designing robust hybrid cloud architectures and pioneering digital platforms. Committed to a "Security-First" and "Customer-Centric" approach, we ensure solutions meet technical demands and reinforce business resilience. Serving B2B and B2C markets globally, we craft custom solutions that drive measurable business value.

Key Responsibilities:

• Sales Strategy & Leadership:

• Develop and execute a comprehensive national sales strategy to drive revenue growth across all channels, including B2B (retailers, distributors, hospitality), B2C (e-commerce), and potential export markets.

• Lead, mentor, and scale the high-performing sales team, setting clear objectives, managing performance, and fostering a culture of excellence and accountability.
• Personally manage and nurture key strategic accounts and partnerships.

• Marketing & Brand Management:

• Oversee the development and implementation of integrated marketing campaigns (digital, traditional, trade shows) to build brand awareness and drive demand for our product categories.

• Conduct thorough market research to identify new product opportunities, consumer trends, and competitive positioning within the household supplies sector.
• Manage the marketing budget to ensure optimal ROI across all activities, from performance marketing to brand-building initiatives.

• Operations & Cross-Functional Collaboration:

• Work closely with the Supply Chain and Production departments to forecast demand, ensure inventory alignment with sales projections, and manage product lifecycle from launch to end-of-life.

• Collaborate with the Product Development team to provide market-driven insights for new kitchenware products and improvements to existing lines.
• Develop and monitor key performance indicators (KPIs) for the sales and marketing functions, providing regular reports to the senior management team.

• Financial Management:

• Prepare and manage the annual sales and marketing budget.

• Analyze sales and marketing data to assess the effectiveness of strategies and tactics, making data-driven decisions to optimize for profitability.

4. Deliverables:

• A documented and approved 3-year strategic sales and marketing plan within the first 90 days.
• Generation of a minimum of 

  200 qualified B2B leads per quarter

   and a 

  30% increase in marketing-qualified B2C leads

   within the first year.
• A minimum sales closure rate of 

  25%

   on generated enterprise-level leads.
• Successful launch of at least 

  2 new product lines

   per year, supported by go-to-market strategies that meet or exceed revenue targets.
• Monthly performance dashboards for the leadership team, detailing progress against all financial and operational KPIs.
• Building and mentoring a best-in-class sales team, with a focus on reducing sales cycle time and improving average deal size.

5. Targets:

The primary objective of this role is to deliver exceptional and measurable financial returns on investment. The targets for the first 24 months are:

• Year 1:

   Achieve a 

  30% year-over-year increase in total annual revenue

   and secure a 

  Return on Investment (ROI) of 4:1

   on the allocated sales and marketing budget.

• Year 2:

   Achieve a 

  40% year-over-year increase in total annual revenue

   and secure a 

  Return on Investment (ROI) of 5:1

   on the allocated sales and marketing budget.
• Specifically, convert the existing qualified lead pipeline (valued at approx. 

  20 Crore INR

  ) into a minimum of 

  100 Crore INR

   in realised revenue within the first 18 months.

6. Skills and Qualifications:

• Education:

   Master’s degree in Business Administration, Marketing, or a related field.

• Experience:

   Minimum of 12+ years of progressive experience in sales and marketing leadership, with at least 5 years in a Head-of-Department or similar senior role. Proven experience in the FMCG, consumer durables, or specifically the household supplies/kitchenware industry is mandatory.

• Leadership:

   Demonstrated ability to lead, inspire, and manage large, cross-functional teams to achieve aggressive goals—exceptional skills in coaching and talent development.

• Strategic Acumen:

   Proven track record in developing successful national sales and marketing strategies that have resulted in significant market share and revenue growth.

• Analytical & Financial Skills:

   Strong capability in interpreting sales data, market analytics, and financial reports to guide strategic decisions and demonstrate clear ROI.

• Communication:

   Outstanding verbal and written communication skills, with the ability to negotiate at an executive level and represent the company at industry events.

• Industry Knowledge:

   Deep understanding of the retail landscape, distribution channels, and digital marketing trends relevant to kitchen and household products.