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General Manager Marketing

0 years

0 Lacs

Bengaluru Karnataka India

Posted:11 hours ago| Platform: Linkedin logo

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Skills Required

marketing strategies research analysis audits consistency communication development collaboration content design strategy crm analyze portfolio management branding planning

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: • Develop and execute comprehensive brand strategies aligned with business objectives, incorporating market research, competitor analysis, and customer insights. • Monitor and assess brand health through regular perception audits, identifying areas for improvement. • Manage and maintain a strong brand identity, ensuring consistency across all marketing materials, communications, and customer touchpoints/ channels (Omni Channel). • Leading the creative and communication development mandate for the brand across platforms • Lead cross-functional teams to ensure seamless collaboration and brand consistency. • Develop, execute, and monitor multi-channel digital marketing strategies, leveraging social media, content marketing, and ecommerce. • Design and manage advertising and promotional campaigns across ATL/BTL channels. • Develop and manage content strategy, CRM and lead generation programs • Oversee and optimize advertising budgets, ensuring effective ROI. • Foster strategic partnerships with influencers, media outlets, and organizations. • Own and develop NPD roadmap and prepare accurate financial forecasts for success. • Analyze business performance, identifying trends and areas for growth. Portfolio management across categories and channels • Leading the customer and consumer understanding for decision making • Be on top of industry trends and competitor activities and therefore Lead product development, branding, and communications initiatives. • Annual Business Planning: Develop and implement plans for brand groups. • Leading monthly, quarterly, annual reviews for the brand • Strong and healthy relationships with agency partners Show more Show less

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