General Manager Marketing

As an experienced and results-driven individual with a strong sense of ownership, you are invited to join Porter at an exciting time. Porter has evolved into a prominent multi-category logistics company, offering a diverse range of services spanning from 2-wheelers to heavy trucks, targeted at the SME, retail, and enterprise sectors. Operating across 26 cities in India and 3 cities internationally, with plans for further expansion, Porter stands as one of the largest logistics firms in India. The company's exceptional culture, solid product-market fit, dominant market position, sound unit economics, and healthy capital runway provide a solid foundation for growth and development in the coming years. As the Head of Retail at Porter, you will play a pivotal role in expanding the Retail portfolio and increasing customer engagement. Collaborating closely with category leads, you will drive growth through data-driven insights, multi-channel marketing initiatives, and a focus on enhancing the customer journey. Your leadership skills will be crucial in building and motivating a high-performing marketing team, fostering a collaborative work environment, setting clear objectives, and monitoring performance to achieve KPI targets. Additionally, your user obsession will guide you in understanding the target audience, improving customer experience, and championing a user-centric approach within the marketing team. Key Responsibilities: Customer Lifecycle Management: - Identify opportunities for enhancing customer engagement, loyalty, and lifetime value through data-driven insights. - Develop and implement strategies to optimize the customer journey from acquisition to retention and advocacy. - Collaborate with cross-functional teams to create personalized and engaging customer experiences. Team Leadership and Motivation: - Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. - Foster a collaborative work environment that inspires creativity, innovation, and continuous improvement. - Set clear goals, monitor performance, and provide constructive feedback to drive results. KPI Achievement: - Define and monitor key performance indicators to measure the effectiveness of marketing initiatives. - Develop strategies to consistently meet or exceed KPI targets such as customer acquisition and revenue growth. - Analyze marketing data to optimize efforts and improve ROI. User Obsession: - Cultivate a deep understanding of the target audience and their needs to improve customer experience. - Work with category teams to enhance customer experience and maintain a user-centric approach. - Stay informed about industry trends and emerging technologies to identify opportunities for innovation. Multi-Channel Marketing: - Develop and execute integrated marketing campaigns across various channels. - Collaborate with internal teams and agencies to create compelling marketing content. - Optimize marketing channels based on performance data to drive user engagement. Skills Required: - Strong stakeholder communication skills for efficient collaboration and negotiation. - Proven team leadership abilities to build and mentor high-performing teams. - Proficiency in market research and user-centric strategies. - Product thinking and data-driven decision-making skills. - Multi-channel marketing expertise to optimize marketing efforts. Join Porter now and be part of a dynamic team focused on growth and innovation in the logistics industry.,