General Manager Marketing

As a Brand Marketing Manager, you will play a crucial role in developing and implementing comprehensive brand strategies that align with the company's overall marketing and business objectives. Your responsibilities will include analyzing market trends, competitor activities, and customer insights to identify opportunities for driving brand growth. You will be tasked with defining the brand's unique value proposition and positioning in the market. It will be your responsibility to ensure that the brand's attributes, personality, and key messages are clearly communicated and consistently maintained in all marketing efforts to establish a strong brand identity. Collaborating with the marketing team, you will create impactful, integrated marketing campaigns that reinforce the brand's identity and resonate with target audiences. Monitoring and analyzing the performance of campaigns will be essential, making data-driven adjustments as needed to optimize results. Overseeing digital marketing initiatives, including website content, social media, email marketing, and online advertising, will be part of your role to ensure brand consistency and effectiveness in reaching the target audience. Working closely with product managers and cross-functional teams, you will develop marketing strategies for new product launches, ensuring alignment with the brand's image and messaging. You will guide the creative team in developing compelling visual and written content that aligns with the brand's guidelines and maintains a consistent brand identity. Establishing and maintaining brand guidelines will be crucial, providing clear direction to internal teams and external partners to ensure adherence to brand standards across all marketing materials and communications. Conducting market research and competitor analysis will be required to stay informed about industry trends and consumer preferences. Using insights from research, you will inform brand strategy and decision-making processes. Efficiently managing the brand marketing budget to allocate resources effectively across various initiatives will also be part of your responsibilities. Additionally, you will provide leadership and mentorship to the brand marketing team, fostering a collaborative and innovative work environment that encourages creativity and professional growth. Qualifications and Skills: - Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. - Proven experience (typically 7+ years) in brand marketing or related roles, preferably in a similar industry or with a strong focus on consumer brands. - Demonstrated success in developing and executing brand strategies that drove positive business outcomes.,