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Job Title: General Manager - Growth & Product Marketing (CREW) Location: Bangalore Company: CREW – Personal Concierge Services Employment Type: Full-Time About CREW CREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals, entrepreneurs, and high-net-worth individuals. From errands to exceptional experiences, we’re redefining what convenience looks like. We’re now seeking a Growth & Product Marketing Manager to help us scale smartly and build deep, lasting relationships with our members. Role Overview We’re looking for a highly strategic and execution-focused Growth & Product Marketing Manager who can own both acquisition and lifecycle initiatives , while also driving product adoption, frequency of use, and feature activation . You will play a pivotal role in aligning growth goals with the user journey—from first touch to long-term loyalty. Key Responsibilities Growth Marketing Develop and manage omni-channel acquisition strategies across paid media, SEO, partnerships, and referral loops Run and optimize performance marketing campaigns (Google, Meta, LinkedIn, etc.) to acquire high-intent users Build and test landing pages, lead capture flows, and funnel optimizations to improve conversion rates Own CRM and lifecycle campaigns (email, SMS, push) to drive re-engagement, upsells, and LTV Leverage customer segmentation and behavioral data to personalize campaigns at scale Product Marketing Partner with product and operations teams to launch new features and services that increase retention and usage Define messaging, positioning, and go-to-market strategies for new product features and concierge offerings Create user education content (emails, onboarding flows, FAQs, tutorials) to reduce friction and deepen usage Develop and analyze cohort behavior to identify drop-offs, opportunities for frequency increases, and feature adoption gaps Gather member insights through surveys, interviews, and usage data to inform product roadmap and communications Strategy & Analytics Define and track KPIs across acquisition, activation, and retention funnels Set up experimentation frameworks (A/B testing, multivariate) to rapidly validate hypotheses Deliver regular performance reporting and insight-driven recommendations to leadership Stay on the pulse of the market—identify new channels, competitor tactics, and user needs Qualifications 4–8 years of experience in growth, product marketing, or lifecycle marketing roles Proven success in scaling a consumer product or service—ideally in a premium, subscription-based or concierge/luxury environment Deep understanding of marketing funnel metrics and behavioral analytics Experience working closely with product, design, and engineering teams Strong writing and positioning skills with an eye for branding and UX Tools: AI first Tools, Google Ads, Meta Ads, Klaviyo or similar CRM tools, Segment, Mixpanel/Amplitude, Google Analytics, Webflow/Landing page tools Self-starter with high attention to detail and strong project management skills AI first in problem solving Nice to Have Experience in luxury/lifestyle services, wellness, hospitality, or fintech Prior startup or high-growth company experience Familiarity with customer research methods (JTBD, surveys, user testing) What We Offer A unique opportunity to shape the growth engine of a high-touch, high-impact service Cross-functional exposure and room to experiment and own outcomes Competitive salary + performance-based incentives Team that’s deeply committed to excellence, service, and innovation Show more Show less
