General Manager - Growth & Product Marketing

Job Title: General Manager - Growth & Product Marketing (CREW) Location: Bangalore Company: CREW - Personal Concierge Services Employment Type: Full-Time About CREW CREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals, entrepreneurs, and high-net-worth individuals. From errands to exceptional experiences, we're redefining what convenience looks like. We're now seeking a Growth & Product Marketing Manager to help us scale smartly and build deep, lasting relationships with our members. Role Overview We're looking for a highly strategic and execution-focused Growth & Product Marketing Manager who can own both acquisition and lifecycle initiatives, while also drivingproduct adoption, frequency of use, and feature activation. You will play a pivotal role in aligning growth goals with the user journey-from first touch to long-term loyalty. Key Responsibilities Growth Marketing . Develop and manage omni-channel acquisition strategies across paid media, SEO, partnerships, and referral loops . Run and optimize performance marketing campaigns (Google, Meta, LinkedIn, etc.) to acquire high-intent users . Build and test landing pages, lead capture flows, and funnel optimizations to improve conversion rates . Own CRM and lifecycle campaigns (email, SMS, push) to drive re-engagement, upsells, and LTV . Leverage customer segmentation and behavioral data to personalize campaigns at scale Product Marketing . Partner with product and operations teams to launch new features and services that increase retention and usage . Define messaging, positioning, and go-to-market strategies for new product features and concierge offerings . Create user education content (emails, onboarding flows, FAQs, tutorials) to reduce friction and deepen usage . Develop and analyze cohort behavior to identify drop-offs, opportunities for frequency increases, and feature adoption gaps . Gather member insights through surveys, interviews, and usage data to inform product roadmap and communications Strategy & Analytics . Define and track KPIs across acquisition, activation, and retention funnels . Set up experimentation frameworks (A/B testing, multivariate) to rapidly validate hypotheses . Deliver regular performance reporting and insight-driven recommendations to leadership . Stay on the pulse of the market-identify new channels, competitor tactics, and user needs Qualifications . 4-8 years of experience in growth, product marketing, or lifecycle marketing roles . Proven success in scaling a consumer product or service-ideally in a premium, subscription-based or concierge/luxury environment . Deep understanding of marketing funnel metrics and behavioral analytics . Experience working closely with product, design, and engineering teams . Strong writing and positioning skills with an eye for branding and UX . Tools: AI first Tools, Google Ads, Meta Ads, Klaviyo or similar CRM tools, Segment, Mixpanel/Amplitude, Google Analytics, Webflow/Landing page tools . Self-starter with high attention to detail and strong project management skills . AI first in problem solving Nice to Have . Experience in luxury/lifestyle services, wellness, hospitality, or fintech . Prior startup or high-growth company experience . Familiarity with customer research methods (JTBD, surveys, user testing) What We Offer . A unique opportunity to shape the growth engine of a high-touch, high-impact service . Cross-functional exposure and room to experiment and own outcomes . Competitive salary + performance-based incentives . Team that's deeply committed to excellence, service, and innovation