General Manager - Digital Marketing

Organisation:

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About SMGC

Founded by Nobel Peace Laureate Kailash Satyarthi, SMGC is a global movement advancing Compassion as a practical force for justice, equality, peace, and sustainability. We build compassionate leaders and communities, and mobilise multi-sector partnerships to translate Compassion into transformation at scale. For us, Compassion is mindful problem-solving. 

Our Verticals:

• Ignite:

  Learning and leadership programs anchored in the Satyarthi Compassion Quotient™ (SCQ) with a focus on systemic problem-solving.

• Impact:

  Catalysing grassroots transformation by empowering children, youth, and women with a focus on democratic participation and sustainable impact.

• Inspire:

  Building meaningful discourse through Nobel Laureates, change makers, thought leaders, and community voices to drive urgent, collective action. 

Role Overview:

The General Manager – Digital Marketing will lead SMGC’s digital transformation, shaping and executing a bold online strategy to strengthen our mission, mobilize donors and volunteers, and engage communities. This is a strategic and hands-on role, combining leadership, digital campaign management, and team mentoring.

What You’ll Lead:

Strategy & Leadership

• Develop and execute digital marketing strategies aligned with awareness, fundraising, volunteer recruitment, and advocacy goals.
• Lead and mentor a digital team (content writer, designer, interns).
• Embed digital thinking across programs, fundraising, and leadership.
• Manage budget, vendors, and ROI while fostering a digital-first culture.

Website & SEO

• Optimize website for SEO, UX, and conversions.
• Implement analytics to track KPIs and improve performance.
• Ensure website content aligns with user needs and mission.

Social Media & Content Marketing

• Define content strategy and oversee campaigns across platforms.
• Ensure storytelling reflects impact and resonates with our audience..
• Maintain brand consistency and manage a content calendar.

Fundraising & Campaigns

• Utilize Google Ad Grants, paid ads, and email campaigns to drive donations and visibility.
• Partner with programs and fundraising teams to translate initiatives into digital campaigns.
• Manage donor engagement platforms and campaign performance.

Analytics & Reporting

• Track KPIs and produce actionable monthly performance reports.
• Continuously test and optimize campaigns.
• Evaluate and adopt new digital tools to improve impact.

Partnerships & Outreach

• Collaborate with influencers, digital volunteers, and partner organizations.
• Build media and community relationships relevant to the cause.

Digital Infrastructure & Tools

• Oversee CRM, email marketing, automation, analytics, and donation tools.
• Ensure compliance with data protection, privacy, and accessibility regulations.
• Drive integration across digital systems for better supporter engagement.

You’ll Thrive Here If You:

• Can turn data and digital insights into clear, actionable strategies and campaigns.
• Can lead digital strategy and roll up your sleeves to optimize campaigns.
• Build trust with internal teams, donors, volunteers, and external digital partners.
• Believe in the power of digital storytelling to amplify impact and mobilize support.
• Hold our core values: excellence, humility, compassion, honesty, and courage.

Qualifications:

• Bachelor’s/Master’s in Marketing, Digital Media, Communications, or related field.
• 5-10 years in digital marketing, preferably in non-profits or global impact organizations.
• Proven expertise in SEO, SEM, paid campaigns, analytics, and digital tools.
• Experience leading creative teams and aligning them with strategy.
• Strong storytelling, communication, and project management skills.
• Passion for non-profit work and commitment to advancing the organization’s mission and impact.

Compensation:

Competitive within India’s philanthropy/social impact sector, remuneration commensurate with experience.

How to Apply:

Please fill out the application form by clicking on this link: https://forms.gle/BmFD86x6r4ynouvJ8

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