General Manager - Digital Marketing

Work Level

Core

Leadership

Industry Type

Function

Key Skills

Education

Education Other:

Note: This is a requirement for one of the Workassist Hiring Partner

1. Marketing strategy:

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Creative in identifying target audiences and devising digital campaigns that engage, inform, and stimulate.

- Convert the organization targets into top line/revenue targets

- Firming up the key specialties to focus on for the year (product focus).

- Identifying key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, corporate sales, Direct marketing (sales focus).

- Identifying new markets; new engagements, new specialties and ways to drive future business.

- Conceptualizing new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Brand.

- Ensuring strategy balances sales and product focus

- Work closely with the Center heads / Ops Managers to ensure top line expectations are met.

- Managing profitability of the Centers by ensuring marketing spends are commensurate with the turnover achieved.

- Communicate the marketing plan and budgets to team members

- Monitor implementation of strategy by team members

- Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing.

- Periodically analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.

Company Description

Workassist is an online recruitment and employment solution platform based in Lucknow, India. We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries. With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal.

We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide. Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers.

For a seamless job search experience, visit our website: https://bit.ly/3QBfBU2

(Note: There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!