Who are we?
Whatfix is a leading global B2B SaaS provider and the largest pure-play digital adoption platform (DAP). Whatfix empower organizations to maximize the ROI of their digital investments by tailoring it for the needs of each unique user.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category. Their product suite offers three powerful tools: Digital adoption to help users right within any software, no-code Product Analytics to uncover and resolve adoption gaps, and Mirror for application simulation, driving safe, hands-on learning in software replicas.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Won the 2025 AI
- Breakthrough Award in the Overall AI-based Analytics Solution of the Year category
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
- Listed on the
Financial Times & Statista's High-Growth Companies Asia-Pacific 2025
list. - Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Roles and Responsibilities
- Independently design, develop, test, and ship frontend features using React and modern web technologies.
- Own task breakdown from product stories, ensuring that each task is well-scoped and deliverable within 5 days.
- Write clean, maintainable, and well-documented code that meets internal quality standards and is easy for others to understand.
- Build highly performant, scalable, and responsive user interfaces with a strong focus on usability and accessibility.
- Implement and maintain effective monitoring and alerting for frontend components in production.
- Actively contribute to sprint demos, design discussions, and retrospectives.
- Participate in code reviews to ensure high quality and consistency in the codebase.
- Align with other teams when working on shared code or integrating cross-functional features.
- Collaborate with backend engineers to ensure seamless integration between frontend and backend systems.
- Leverage generative AI to increase development efficiency and maintain high velocity in deliverables.
Requirements
- 7 to 11 years of professional experience in frontend development, preferably in product-led internet companies or startups.
- Strong expertise in
HTML, CSS, JavaScript
, and modern frontend tooling. - Hands-on experience with the
React ecosystem
including React Router, Styled Components, SSR, Context API, and Hooks
. - Proficiency with state management tools like
Redux
or MobX
. - Good understanding of
cross-browser compatibility
issues and practical solutions. - Experience building scalable web applications using
Java
and Spring
, or familiarity with microservices architecture is a strong plus. - Ability to independently own and deliver frontend features end to end — from design to monitoring in production.
- Exposure to or active use of
generative AI tools
for code generation or optimization is preferred. - Strong understanding of design principles, system performance, and frontend architecture.
- Excellent communication skills and the ability to collaborate effectively across teams.
- Fast learner, proactive problem solver, and a team player with a strong focus on quality and user experience.
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an
equal opportunity employer
and value diverse people because of
and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status - At Whatfix, we deeply value
collaboration, innovation, and human connection
. We believe that being together in the office five days a week fosters open communication
, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility
in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month
. - In any situation that requires additional flexibility, we’re open to
considering exceptions on a case-by-case basis
to ensure you’re supported in managing both work and life seamlessly.
