Founding Member- Marketing

Job Description

Job description Company Description: OrderEye (Founded by IIT & NYU Alumni) Technology Platform powers restaurants, grocery, and e-commerce brands, enabling them to scale digitally and make their online growth easy. The platform empowers merchants of all sizes to build, innovate, and grow their business digitally while managing activities from discovery to delivery. OrderEye offers end-to-end technology solutions for creating online stores, managing ordering, customers, inventory, payments, marketing, integrations, and deliveries for single or multiple storefronts through AI based SaaS solutions. Role Description: This is a full-time remote role for a Marketing Head with 2% Equity at OrderEye. As the Marketing Head you will be at the forefront of driving OrderEye’s sales and marketing strategy, setting up scalable growth systems, and positioning the brand as a market leader. This is a founding team role, ideal for someone who thrives in fast-paced startup environments, ready to sweat out and is ready to own the entire growth engine from 0-1. Note before Applying: This role is on 2% equity based not on salary based until funding. Strong experience in Digital Marketing, Organic Lead Generation, SaaS Product Marketing, Content Marketing, Outbound Marketing, Data Analysis & 0-1 GTM motion. This is IC role not team managing role as we are early stage startup. Do you have experience working with Quick commerce or E-commerce businesses? Do you have experience in building & setting the GTM motion for the company from 0-1? Entrepreneurial mindset, burning desire and experience in startup environments is a must or else it's a time waste. This is not your typical “manager” role. This is for someone who’s hands-on, data-obsessed, story-driven, and knows what it takes to take a SaaS product from zero to traction, then scale. Bachelor's or MBA degree in Marketing, Business from IIT's, IIM's or a top-tier business school. What You'll Do: Go-To-Market Leadership Craft our 0→1 GTM strategy, ICP, and value propositions Launch our product into new markets with segmented messaging and positioning Own funnel metrics: awareness → activation → conversion → retention Full Stack Digital Execution Design and manage performance marketing campaigns across Google, Meta, LinkedIn, and more Own SEO, SEM, Email marketing, Event marketing, CRM flows, and automation tools Drive experiments across all acquisition channels with rapid iteration Content & Brand Building Build a content engine (blogs, videos, newsletters, LinkedIn, YouTube) Establish our brand voice and lead creative strategy Create educational and storytelling content that connects with business owners Growth analytics: Set up and manage key metrics: CAC, LTV, Funnel Metrics, MQL to SQL, channel ROI Work with tools like Google Analytics, Google Ads, Meta Ads, Mixpanel, HubSpot, Segment, etc. Use data to drive decision-making and campaign optimization. Define & Execute Growth Strategy 0-1 - Build and implement a scalable B2B sales & marketing playbook from scratch. Brand Positioning & Demand Generation – Develop compelling messaging, drive content marketing, and execute growth campaigns. Lead Inbound & Outbound Sales Motions – Set up multi-channel sales strategies (LinkedIn, email, paid ads, events, etc.). Partnerships & Business Development – Identify key partnerships with industry leaders to drive brand authority and market penetration. Scale Digital Presence – Lead performance marketing, SEO, social media, and community engagement to accelerate customer acquisition. Growth Analytics & Data-Driven Decisions – Continuously optimize marketing efforts based on data insights. What We're Looking For: 5+ years of experience in B2B SaaS/Tech startup marketing with a strong track record of growth & revenue impact mostly in Restaurants & E-commerce Industry. Hands-on experience in organic demand generation, inbound & outbound sales, and full-funnel marketing. Deep understanding of quick commerce, food tech, grocery, or e-commerce industries (preferred). Entrepreneurial mindset with a "zero to one" execution ability. A go-getter who thrives in ambiguity, willing to hustle, experiment, and scale fast. Experience in fundraising & investor relations is a plus. Send your resume at contact@ordereye.com mentioning the motivation behind joining OrderEye as a Founding Member- Marketing. Show more Show less