Company Description:
OrderEye (Founded by IIT & NYU Alumni)
Role Description:
This is a full-time remote role for a Marketing Head with 2% Equity at OrderEye.
Note before Applying:
This role is on 2% equity based not on salary based until funding.
- Strong experience in Digital Marketing, Organic Lead Generation, SaaS Product Marketing, Content Marketing, Outbound Lead Gen, Data Analysis & 0-1 GTM motion.
- This is IC role not team managing role as we are early stage startup.
- Do you have experience working with Quick commerce or E-commerce businesses?
- Do you have experience in building & setting the GTM motion for the company from 0-1?
- Entrepreneurial mindset, burning desire and experience in startup environments is a must or else it's a time waste.
- This is not your typical “manager” role. This is for someone who’s hands-on, data-obsessed, story-driven, and knows what it takes to take a SaaS product from zero to traction, then scale.
- Bachelor's or MBA degree in Marketing, Business from IIT's, IIM's or a top-tier business school.
What You'll Do:
Craft our 0→1 GTM strategy, ICP, and value propositions
Launch our product into new markets with segmented messaging and positioning
Own funnel metrics: awareness → activation → conversion → retention
Full Stack Digital Execution
Design and manage performance marketing campaigns across Google, Meta, LinkedIn, and more
Own SEO, SEM, Email marketing, Event marketing, CRM flows, and automation tools
Drive experiments across all acquisition channels with rapid iteration
Build a content engine (blogs, videos, newsletters, LinkedIn, YouTube)
Establish our brand voice and lead creative strategy
Create educational and storytelling content that connects with business owners
Set up and manage key metrics: CAC, LTV, Funnel Metrics, MQL to SQL, channel ROI
Work with tools like Google Analytics, Google Ads, Meta Ads, Mixpanel, HubSpot, Segment, etc.
Use data to drive decision-making and campaign optimization.
Define & Execute Growth Strategy 0-1
- Build and implement a scalable B2B sales & marketing playbook from scratch.Brand Positioning & Demand Generation
– Develop compelling messaging, drive content marketing, and execute growth campaigns.Lead Inbound & Outbound Sales Motions
– Set up multi-channel sales strategies (LinkedIn, email, paid ads, events, etc.).Partnerships & Business Development
– Identify key partnerships with industry leaders to drive brand authority and market penetration.Scale Digital Presence
– Lead performance marketing, SEO, social media, and community engagement to accelerate customer acquisition.Growth Analytics & Data-Driven Decisions
– Continuously optimize marketing efforts based on data insights.
What We're Looking For:
5+ years
of experience in B2B SaaS/Tech startup marketing with a strong track record of growth & revenue impact mostly in Restaurants & E-commerce Industry.- Hands-on experience in organic demand generation, inbound & outbound sales, and full-funnel marketing.
- Deep understanding of quick commerce, food tech, grocery, or e-commerce industries (preferred).
- Entrepreneurial mindset with a "zero to one" execution ability.
- A go-getter who thrives in ambiguity, willing to hustle, experiment, and scale fast.
- Experience in fundraising & investor relations is a plus.
contact@ordereye.com
