Executive – Marketing (School Admissions & Branding)

Job Title:

Location:

Roles & Responsibilities

• Admissions Support
• Assist in managing the admissions cycle by handling enquiries, follow-ups, and data entry in the CRM.
• Perform lead qualification calls and update CRM records accurately.
• Generate daily/weekly admission status reports and highlight key insights to the manager.
• Support admissions managers in tracking lead stages and parent interactions.
• Coordinate with channel partners/vendors to ensure lead generation activities are executed smoothly.
• School Events Coordination
• Assist in planning and organising school events by coordinating with teachers, principals, and coordinators.
• Work with the design team and vendors (photographers, printers, AV suppliers, etc.) to ensure timely delivery of event-related requirements.
• Execute pre-event, during-event, and post-event marketing activities (emailers, WhatsApp campaigns, posters, social media posts).
• Ensure smooth vendor management for logistics.
• Internal Branding
• Coordinate with school teams to collect requirements for branding (signage, flex, standees, etc.).
• Liaise with vendors and the design team for execution of internal branding needs.
• Outdoor Marketing Support
• Support in planning and execution of outdoor campaigns (hoardings, bus shelters, banners, inserts).
• Coordinate with external vendors to ensure campaigns are delivered on time and as per brief.
• Digital Marketing Support
• Assist in website updates (events, newsletters, photos, etc.) and coordinate with the website vendor.
• Track and report website analytics and suggest improvements.
• Ensure SEO best practices are followed in coordination with the digital agency.
• Paid Marketing & Social Media
• Support in planning and monitoring paid digital campaigns (Google, Meta, etc.) with agencies.
• Track and report campaign performance metrics (clicks, leads, conversions).
• Research trending themes, hashtags, and topics for social media.
• Prepare monthly social media performance reports (engagement, reach, follower growth).
• Assist in email, SMS, and WhatsApp campaigns by coordinating with design/content teams.
• Reporting & Insights
• Collate data from CRM, campaigns, and events to prepare structured reports.
• Assist in preparing PowerPoint presentations and Excel trackers for management review.
• Ad-Hoc Work
• Be open to supporting additional marketing activities as per business needs.
  

Desired Technical Skills

• CRM Tools (Zoho/Salesforce/LeadSquared – exposure preferred).
• Good knowledge of Excel & PowerPoint.
• Basic understanding of Google Ads, Meta Ads, SEO, and Analytics.
  

Desired Behavioural Traits

• Proactive and eager to learn.
• Strong communication and coordination skills.
• Ability to multitask and work under timelines.
• Calm and composed under pressure.
• Team player with willingness to travel as required.