EU - Marketing | General Manager - Marketing | REF69789W_2025146138

Company Description WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees. Job Description Looking for smart, creative and open-minded B2B marketing leaders who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results. The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications. As a core member of the tower within marketing, (s)he will play a Business Marketing role for the vertical or horizontal business unit. The key responsibilities will be as follows: Develop the annual business marketing plan and ensure meticulous execution of the same. Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU. Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brochures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio). Drive impact at flagship industry events, hosted roundtables and webcasts. Collaborate with functional teams within marketing to drive outreach across channels – digital, social and tele-calling amongst others. Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media. Track and report metrics on leads, opportunities and closed business on a regular basis. About Skills & Competencies: A management graduate with a masters in marketing. Minimum 18-25 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm. Experience in driving integrated marketing campaigns across global markets (US, UK and APAC). A dual-minded approach: Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions. Location: Mumbai/Pune/Gurgaon/Bangalore Qualifications A management graduate with a masters in marketing. Show more Show less