Job
Description
Looking for smart, creative and open-minded B2B marketing leaders who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results. The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign event management, digital marketing, branding, messaging positioning, strategic research and employee communications. As a core member of the tower within marketing, (s)he will play a Business Marketing role for the vertical or horizontal business unit. The key responsibilities will be as follows: Develop the annual business marketing plan and ensure meticulous execution of the same. Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU. Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brochures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio). Drive impact at flagship industry events, hosted roundtables and webcasts. Collaborate with functional teams within marketing to drive outreach across channels - digital, social and tele-calling amongst others. Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media. Track and report metrics on leads, opportunities and closed business on a regular basis. About Skills Competencies: A management graduate with a masters in marketing. Minimum 18-25 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm. Experience in driving integrated marketing campaigns across global markets (US, UK and APAC). A dual-minded approach: Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions. Location: Mumbai/Pune/Gurgaon/Bangalore Qualifications A management graduate with a masters in marketing.
