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Brelex Media
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Email & WhatsApp Marketing Specialist

Email & WhatsApp Marketing Specialist

Brelex Media

2 years

2 - 3 Lacs

India

Posted:3 weeks ago| Platform:

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Skills Required

marketing data strategies creativity retention engagement messaging drive communication segmentation analyze test compliance regulations design strategy management mailchimp hubspot api twilio copywriting metrics crm collaborative analysis testing

Work Mode

Remote

Job Type

Full Time

Job Description

Brelex Media is a forward-thinking digital marketing agency focused on helping brands scale through innovative and data-driven strategies. We specialize in delivering impactful campaigns across various platforms, and we pride ourselves on performance, creativity, and client success. As we continue to grow, we’re looking for a skilled

Email & WhatsApp Marketing Specialist

to strengthen our retention and engagement capabilities.

Role Overview

As an

Email & WhatsApp Marketing Specialist

at Brelex Media, you will be responsible for developing and executing targeted messaging campaigns that drive customer engagement, retention, and conversions for our clients. You will work across industries, building personalized journeys that resonate and convert, using both email and WhatsApp as core communication channels.

Key Responsibilities

Plan, create, and execute email and WhatsApp marketing campaigns across various client accounts.
Build customer journeys and automated workflows to nurture leads and boost client ROI.
Craft compelling copy and creative messaging tailored to audience segments.
Manage and optimize subscriber databases, including segmentation, tagging, and list hygiene.
Analyze campaign performance and provide actionable insights to improve open rates, CTRs, and conversions.
A/B test subject lines, send times, formats, and message variations.
Ensure compliance with all relevant regulations (e.g., GDPR, WhatsApp Business Policy).
Collaborate with design, strategy, and account management teams to align messaging with overall campaign objectives.
Stay on top of platform updates, marketing trends, and new tools in email and conversational marketing.

Qualifications

2+ years experience in email marketing and/or WhatsApp marketing (agency experience is a plus).
Proficient with tools like Mailchimp, Klaviyo, ActiveCampaign, HubSpot, or similar.
Familiarity with WhatsApp Business API and platforms like Gupshup, Twilio, Zoko, etc.
Strong copywriting and messaging skills.
Analytical mindset and experience working with metrics, KPIs, and campaign dashboards.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Basic understanding of customer lifecycle marketing and CRM best practices.

Why Join Brelex Media?

Work with a dynamic, creative, and collaborative team
Opportunity to manage messaging strategies across multiple high-growth clients
Access to the latest marketing tools and industry trends
Remote-friendly and flexible work culture
Competitive salary and performance incentives

Skills: whatsapp,copywriting,platforms,campaign management,data analysis,email,email marketing,crm,customer segmentation,api,messaging,campaigns,a/b testing,whatsapp marketing

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Email & WhatsApp Marketing Specialist