Email & WhatsApp Marketing Specialist

Position Overview

Email & WhatsApp Marketing Specialist

Key Responsibilities

Email Marketing (Mailchimp Must)

• Plan, design, and execute

  email campaigns

  (newsletters, drip sequences, promotions).
• Build and manage automated journeys for

  lead nurturing and client engagement

  .
• Write high-converting subject lines, email copy, and calls-to-action.
• Ensure responsive, mobile-friendly design using Mailchimp templates &

  Canva

  .
• Monitor deliverability, spam scores, and maintain healthy subscriber lists.

WhatsApp & SMS Marketing (AiSensy, Wati Must)

• Design and run

  WhatsApp campaigns

  using

  AiSensy and Wati

  for broadcast messages, reminders, and event updates.
• Manage

  segmentation, templates, and automation

  across WhatsApp channels.
• Integrate WhatsApp flows into lead generation, event registrations, and nurturing campaigns.
• Track

  CPL (Cost per Lead), CTR, and conversions

  from WhatsApp campaigns.

Campaign Analytics & Optimization

• Conduct

  A/B testing

  (subject lines, creatives, CTAs) across email and WhatsApp.
• Use

  CleverTap (preferred)

  to monitor user behavior, funnels, and cohort analytics.
• Prepare weekly and monthly reports with insights and recommendations.

Cross-Channel Alignment

• Coordinate with the

  social media and content teams

  to ensure unified messaging.
• Sync campaigns with

  webinars, live sessions, and physical events

  .
• Support

  event turnout campaigns

  (WhatsApp reminders, SMS blasts, email invites).

Required Skills & Tools

• ?

  Mailchimp (must)

  deep experience in automation, segmentation, and reporting.
• ?

  WhatsApp marketing (must)

  AiSensy & Wati (setup, automation, campaign execution).
• ?

  Content creation & writing

  persuasive email/WhatsApp copy, strong English writing skills.
• ?

  Canva

  for basic campaign creatives.
• ?

  Analytics

  A/B testing, reporting, tracking ROI.
• ?

  Preferred

  : Understanding of

  CleverTap

  for behavioral analytics and automation.
• Familiarity with

  Facebook/Instagram ads

  (nice-to-have).

Key Attributes

• Strong

  attention to detail

  and ability to manage multiple campaigns simultaneously.

• Creative and data-driven

  mindset: balances compelling content with performance metrics.
• Excellent

  time management and organizational skills

  .
• Comfortable working in a

  fast-paced, growth-focused company

  .

Performance Metrics

• Email & WhatsApp

  open/click-through rates

  .
• Event

  registration & turnout rates

  (online/offline).
• Lead nurturing

  conversion rates

  .
• List growth and

  CPL (cost per lead)

  efficiency.
• ROI from campaigns (engagement ? conversions).