Email Marketing Strategist

About The Role

Lifecycle Marketing Manager

Key Responsibilities

• Campaign & Flow Execution (35%)
• Build, schedule, and deploy email and SMS campaigns and automated flows inside Klaviyo or similar ESPs.
• Maintain strong deliverability and error-free execution across all accounts.
• Follow standardized naming conventions, tagging, and audience segmentation best practices.
• Conduct test sends, fix rendering issues, and ensure accurate UTM parameters before every launch.
• Collaborate with designers and copywriters to ensure creative and copy align with campaign objectives.
• Retention & Lifecycle Strategy (35%)
• Develop retention and reactivation strategies — including welcome, win-back, post-purchase, and loyalty flows.
• Identify lifecycle touchpoints and recommend segmentation and personalization strategies to maximize engagement and revenue.
• Partner with brand and creative teams to design data-backed customer journeys for repeat purchases.
• Strategize and implement SMS, loyalty, referral, and subscription programs to deepen customer relationships.
• Reporting & Optimization (30%)
• Track and report campaign and flow performance — open rates, CTR, CVR, revenue, deliverability, and retention KPIs.
• Identify patterns, test hypotheses (A/B testing), and continuously optimize messaging, design, and frequency.
• Share actionable insights and data-backed recommendations with brand strategists and client success teams.
• Maintain clean, well-structured flows and high data integrity across all client accounts.
  

What Success Looks Like

• 100% campaigns and flows built, QA-checked, and delivered on or before deadlines.
• Consistent month-over-month improvement in campaign and retention KPIs.
• Clean, error-free data and seamless collaboration across teams.
• Increased customer lifetime value and retention rate across managed brands.
  

Requirements

• 3–5 years of experience in ecommerce lifecycle or retention marketing (email + SMS).
• Hands-on experience with Klaviyo (required); experience with HubSpot, Braze, Iterable, or ActiveCampaign is a plus.
• Strong understanding of D2C customer lifecycle, segmentation, and personalization.
• Proven ability to manage multiple ecommerce brands simultaneously.
• Excellent attention to detail with strong ownership mindset.
• Analytical skills to interpret campaign performance and make data-driven decisions.
• Strong communication and project management skills for cross-functional coordination.
  

Nice to Have

• Experience with Shopify or other ecommerce platforms.
• Basic HTML knowledge for troubleshooting.
• Experience with Attentive or other SMS marketing platforms.
• Understanding of loyalty, subscription, and referral program mechanics.
• Background in 6- to 8-figure D2C brand strategy or agency experience.