Email Marketing Strategist

At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.

As part of our team and the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: where you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs, and where you’ll have opportunities to foster your professional development and fuel your career growth.

Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us

Role Overview

The Email Marketing Strategist plays a pivotal role in preparing strategies for email campaigns, optimizing email marketing campaigns, managing marketing automation tool, and ensuring data integrity across systems. This role supports global and regional marketing initiatives, collaborating closely with cross-functional teams to drive operational efficiency and campaign effectiveness.

Key Responsibilities

• Campaign Strategy, Optimization & Collaboration

• Develop and implement integrated marketing campaigns across email channel

• Build, test, and deploy Trigger, Nurture and Engagement email programs

• Conduct A/B testing and analyse performance metrics to improve campaign outcomes.

• Segmenting email lists and personalizing content.

• Administer marketing automation tool (e.g., Marketo)

• Oversee the entire lifecycle of campaigns, from conceptualisation to launch, including targeting, messaging, and content creation.

• Collaborate and consult with global and regional marketing teams, creative team and cross-functional teams

• Data & Reporting

• Monitor campaign performance and generate actionable insights.

• Ensure compliance with data privacy regulations (e.g., GDPR).

• Maintain documentation for marketing processes and standard work.

• Process Improvement

• Identify and resolve bottlenecks in campaign workflows.

• Contribute to UTM parameter standardization and issue tracking.

• Participate in workshops, brainstorming sessions, problem solving processes, and workshops to pilot new tools and processes.

Qualifications & Skills

• Bachelor’s degree in Marketing or Business, or related field.

• 5+ years of experience in Digital Marketing or Marketing Automation

• Proficiency in marketing automation platforms, project management tools, CRM

• Strategic thinking: The ability to develop long-term marketing strategies that align with company goals.

• Data analysis: Strong analytical skills to interpret data, measure performance, and make data-driven decisions.

• Project management: Expertise in managing multiple projects, deadlines, and resources simultaneously.

• Technical proficiency: Familiarity with marketing automation software, CRM systems (like Salesforce), and other digital marketing tools.

• Communication: Excellent interpersonal and communication skills to collaborate with teams globally and present findings to global stakeholders.

• Creative thinking: The ability to develop creative ideas for campaigns and content.

• Adaptability: Staying up-to-date with the latest marketing trends and best practices to adapt strategies accordingly.

Interpersonal Skills:

• Collaborative: Thrives in a dynamic, AI-driven team environment with a passion for making an impact.

• Analytical: Strong critical thinking skills with an innovative mindset focused on driving AI adoption.

• Organized: Ability to effectively prioritize tasks and manage time in a fast-paced environment.

• Curious: A fast learner who independently researches AI trends and can quickly adapt to emerging technologies.

• Proactive: A natural problem-solver who is ready to take on new AI-related initiatives as they arise.