Email Marketing Specialist

1. Email Marketing (E-commerce Focus)

• Plan, execute, and optimize

  e-commerce email campaigns,

  including newsletters, promotional offers, product launches, seasonal sales, and brand communications
• Own and manage

  automated e-commerce journeys

  such as:
• Welcome & first-purchase journeys
• Cart abandonment & browse abandonment
• Post-purchase follow-ups (order confirmation, delivery updates, reviews)
• Cross-sell, upsell, replenishment, and win-back flows
• Coordinate with design and content teams to create

  conversion-focused email creatives and copies

• Track and optimize e-commerce KPIs

  including open rate, CTR, conversion rate, revenue per email, and contribution to overall sales
• Ensure best practices for

  email deliverability, list hygiene, consent management, and compliance

2.Retention & Lifecycle Marketing (E-commerce)

• Own and execute

  customer retention strategies

  across

  email, WhatsApp, SMS, and push notifications

  for an e-commerce audience
• Build customer segments based on:
• Purchase behavior
• Order frequency & recency (RFM)
• Product/category interest
• AOV and customer lifecycle stage
• Plan and execute

  A/B tests

  on subject lines, offers, messaging, timing, and frequency
• Drive improvements in

  repeat purchase rate, retention, AOV, and customer lifetime value (LTV)

3. CRM & Marketing Automation (Netcore or Similar Platforms)

• Manage and optimize

  Netcore / WebEngage / MoEngage / CleverTap

  for e-commerce CRM workflows
• Set up and manage:
• Trigger-based campaigns (cart, browse, price drop, back-in-stock)
• Promotional campaigns across WhatsApp, SMS, email, and push
• Maintain

  clean customer data, audience lists, event tracking, and automation workflows

• Coordinate with tech and product teams for:

• Website & app event tracking

• E-commerce integrations
• Funnel and journey optimization

4. Performance Marketing Collaboration

• Work closely with

  performance marketing teams

  to align CRM and retention efforts with paid campaigns
• Support

  retargeting, exclusion audiences, and offer consistency

  across paid and owned channels
• Improve post-click and post-conversion journeys to maximize

  ROAS and customer retention

5. Analytics & Data

• Track and analyze performance across:
• Email & CRM campaigns
• Website behavior
• E-commerce funnels
• Use

  GA4, CRM dashboards, and internal reporting tools

  to derive actionable insights
• Prepare

  weekly and monthly reports

  highlighting revenue contribution, learnings, and optimization recommendations

6. Cross-Functional Collaboration

• Coordinate efforts between

  retention marketing, social media, and performance marketing teams

  to ensure consistent messaging and offers
• Work closely with

  design, content, tech, and product teams

  to deliver integrated e-commerce campaigns

Required Skills & Qualifications

• 2+ years of experience in digital marketing with strong exposure to e-commerce retention & CRM

• Hands-on experience with Netcore or similar e-commerce marketing automation platforms

• Proven experience working on e-commerce flows such as cart abandonment, win-back, and post-purchase journeys

• Strong understanding of e-commerce metrics

  : conversion rate, repeat purchase rate, AOV, LTV, churn
• Experience with

  GA4, CRM dashboards, and performance marketing collaboration

• Strong analytical, communication, and stakeholder coordination skills