Email Marketing Specialist

0 - 2 years

0 Lacs

Posted:6 days ago| Platform: Indeed logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary :-

We are looking for a results-driven Email Marketing Executive who can plan, create, and manage email campaigns for our e-commerce website. The ideal candidate must also have good hands-on knowledge of WhatsApp Marketing to support promotions, customer engagement, and sales growth.

This role focuses on driving conversions, increasing repeat purchases, and improving customer communication.

Key Responsibilities :-

Email Marketing :-

  • Plan and execute email marketing campaigns for promotions, product launches, and seasonal offers.
  • Create and manage email flows such as welcome emails, abandoned cart emails, order confirmation, and post-purchase emails.
  • Write clear, engaging, and spam-free email content.
  • Design email templates using email marketing tools.
  • Segment email lists based on customer behavior, purchase history, and engagement.
  • Monitor email performance (open rate, CTR, conversion rate).
  • Improve deliverability and follow best email marketing practices.

WhatsApp Marketing :-

  • Plan and run WhatsApp marketing campaigns aligned with email promotions.
  • Use WhatsApp Business or WhatsApp API tools for broadcast messages and automation.
  • Send order updates, offers, cart reminders, and follow-up messages.
  • Segment customers for targeted WhatsApp campaigns.
  • Ensure opt-in compliance and avoid spam practices.
  • Track WhatsApp campaign results and optimize messages.

Required Skills & Qualifications:-

  • Strong knowledge of Email Marketing for e-commerce.
  • Good hands-on experience with WhatsApp Marketing.
  • Experience with email tools like Klaviyo, Mailchimp, Brevo, MoEngage, or similar.
  • Familiarity with WhatsApp API tools such as WATI, Interakt, AiSensy, or similar.
  • Basic understanding of e-commerce platforms (Shopify, CS-Cart, WooCommerce, etc.).
  • Ability to write persuasive and clear copy in English (Hindi is a plus).
  • Strong analytical and reporting skills.

Preferred Experience:-

  • 1–4 years of experience in Email Marketing or Lifecycle Marketing.
  • Experience working with D2C or e-commerce brands.
  • Knowledge of customer segmentation, automation, and personalization.

Job Type: Full-time

Pay : ₹20000.00 - ₹30,000.00 per month

Qualification:-Graduate

Schedule:

  • Day shift
  • 2nd and 4th Saturday off
  • Expected Experience : 2 - 3 years

Location:

  • Delhi, Dwarka
  • Contact No:- 9700009936

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

  • total work: 2 years (Preferred)

Work Location: In person

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