Email Marketing Specialist

Job Summary :-

We are looking for a results-driven Email Marketing Executive who can plan, create, and manage email campaigns for our e-commerce website. The ideal candidate must also have good hands-on knowledge of WhatsApp Marketing to support promotions, customer engagement, and sales growth.

This role focuses on driving conversions, increasing repeat purchases, and improving customer communication.

Key Responsibilities :-

Email Marketing :-

• Plan and execute email marketing campaigns for promotions, product launches, and seasonal offers.
• Create and manage email flows such as welcome emails, abandoned cart emails, order confirmation, and post-purchase emails.
• Write clear, engaging, and spam-free email content.
• Design email templates using email marketing tools.
• Segment email lists based on customer behavior, purchase history, and engagement.
• Monitor email performance (open rate, CTR, conversion rate).
• Improve deliverability and follow best email marketing practices.

WhatsApp Marketing :-

• Plan and run WhatsApp marketing campaigns aligned with email promotions.
• Use WhatsApp Business or WhatsApp API tools for broadcast messages and automation.
• Send order updates, offers, cart reminders, and follow-up messages.
• Segment customers for targeted WhatsApp campaigns.
• Ensure opt-in compliance and avoid spam practices.
• Track WhatsApp campaign results and optimize messages.

Required Skills & Qualifications:-

• Strong knowledge of Email Marketing for e-commerce.
• Good hands-on experience with WhatsApp Marketing.
• Experience with email tools like Klaviyo, Mailchimp, Brevo, MoEngage, or similar.
• Familiarity with WhatsApp API tools such as WATI, Interakt, AiSensy, or similar.
• Basic understanding of e-commerce platforms (Shopify, CS-Cart, WooCommerce, etc.).
• Ability to write persuasive and clear copy in English (Hindi is a plus).
• Strong analytical and reporting skills.

Preferred Experience:-

• 1–4 years of experience in Email Marketing or Lifecycle Marketing.
• Experience working with D2C or e-commerce brands.
• Knowledge of customer segmentation, automation, and personalization.

Job Type: Full-time

Pay : ₹20000.00 - ₹30,000.00 per month

Qualification:-Graduate

Schedule:

• Day shift
• 2nd and 4th Saturday off
• Expected Experience : 2 - 3 years

Location:

• Delhi, Dwarka
• Contact No:- 9700009936

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

• total work: 2 years (Preferred)

Work Location: In person