Email Marketing Specialist

About the Role

We are seeking a detail-oriented and creative Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing email marketing campaigns to engage our audience, nurture leads, and drive conversions. You will play a key role in enhancing customer communication, brand awareness, and revenue growth through strategic email initiatives.

Key Responsibilities

• Develop and execute targeted email marketing campaigns (newsletters, promotional, transactional, and automated drip campaigns).
• Manage end-to-end email campaign execution: content creation, design coordination, segmentation, scheduling, testing, and performance tracking.
• Write compelling subject lines, copy, and CTAs to improve open and click-through rates.
• Build and maintain email lists while ensuring compliance with GDPR, CAN-SPAM, and other regulations.
• Conduct A/B testing for subject lines, designs, and sending times to optimize performance.
• Monitor and analyze campaign performance metrics (open rate, CTR, conversions, unsubscribe rates) and provide actionable insights.
• Collaborate with content, design, and sales teams to ensure email campaigns align with brand strategy and marketing goals.
• Utilize CRM and marketing automation tools (HubSpot, Mailchimp, Klaviyo, etc.) for campaign execution.
• Stay updated with the latest email marketing trends, tools, and best practices.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience (2+ years) in email marketing or digital marketing.
• Hands-on experience with email marketing platforms (Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, etc.).
• Strong understanding of email best practices, deliverability, and compliance laws.
• Excellent copywriting and editing skills with attention to detail.
• Proficiency in analytics tools (Google Analytics, marketing automation dashboards).
• Basic knowledge of HTML/CSS for email templates is a plus.

Preferred Skills

• Experience with segmentation and personalization strategies.
• Familiarity with e-commerce email flows (cart abandonment, re-engagement, post-purchase, etc.).
• Knowledge of customer journey mapping and lifecycle marketing.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job Types: Full-time, Part-time

Pay: ₹10,669.91 - ₹43,175.03 per month

Expected hours: No more than 6 per week

Work Location: In person