Email Marketing Manager

About the Role

Key Responsibilities

Email Marketing

• Plan, write, and manage targeted email campaigns for prospecting, nurturing, and upselling.
  
• Create segmented lists, set up automation workflows, and optimize for performance.
  
• Analyse open rates, CTRs, and conversions to keep improving campaign outcomes.

LinkedIn & Lead Generation

• Manage our LinkedIn strategy — company page, leadership presence, and content calendar.
  
• Share thought leadership, case studies, and BPO-specific insights to attract quality leads.
  
• Partner with sales to ensure alignment between lead gen campaigns and actual pipeline needs.

Brand Reviews & Recognitions

• Proactively manage our online reputation (Google Reviews, Clutch, G2, etc.).
  
• Gather and showcase client testimonials to build trust with prospects.
  
• Research and apply for relevant awards and recognitions to boost credibility.

Social Media & Content

• Coordinate regular posts on LinkedIn and other relevant platforms.
  
• Collaborate on blogs and case studies that highlight our BPO services and client success stories.

Website & Performance Tracking

• Monitor traffic, engagement, and lead form performance on the website.
  
• Report on key marketing KPIs and look for ways to drive better results.

Requirements

• 3–6 years of experience in digital marketing, with proven success in email marketing and B2B lead generation (BPO or outsourcing experience is a big plus).
  
• Familiarity with tools like HubSpot, Mailchimp, ActiveCampaign, or similar platforms.
  
• Proactive, organized, and able to manage multiple projects at once.