Performance Marketing Specialist

Key
Responsibilities:

• Develop and manage paid media
  campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels focused on B2B lead generation.
• Optimize campaigns for CPL (Cost
  Per Lead), CTR, and conversion rates to drive qualified business leads for BPO services.
• Design audience targeting
  strategies for multiple industries.
• Collaborate /prepare the content
  and design to develop ad copy, banners, and landing pages tailored to the BPO industry.
• Conduct A/B testing on
  creatives, copy, and landing pages to enhance campaign performance.
• Track, measure, and report on
  campaign performance using Google Analytics, CRM, and advertising platforms.
• Implement tracking mechanisms to
  monitor lead quality and funnel performance.
• Stay updated with trends in
  digital marketing and outsourcing industry benchmarks to inform strategy.
• Coordinate with the sales team
  to ensure marketing-generated leads align with sales qualifications criteria.