Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location:

On-site

Job Type:

Full-time / Part-time / Contract

About the Role

We are seeking a highly skilled Performance Marketing Specialist with strong expertise in Google Ads, Meta Ads, Blinkit Ads, Amazon Advertising, and overall digital marketing strategy. The ideal candidate will be responsible for driving measurable results, optimizing campaigns, increasing ROI, and scaling performance across multiple paid media channels.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across:
• Google Ads (Search, Display, YouTube, Shopping)
• Meta Ads (Facebook & Instagram)
• Blinkit Ads / Quick-commerce platforms
• Amazon Ads / Marketplace advertising
• Develop campaign strategies to achieve KPIs including ROAS, CPA, CTR, conversion rate, and revenue growth.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and prepare daily/weekly/monthly reports.
• Optimize ad creatives, landing pages, and funnels to improve performance.
• Collaborate with design, content, and sales teams to create high-performing ad assets.
• Manage budgets efficiently and ensure maximum utilization of ad spends.
• Track performance using tools like Google Analytics, GA4, Tag Manager, and CRM dashboards.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills & Tools

• Strong hands-on experience with:
• Google Ads Manager
• Meta Business Manager
• Blinkit Advertising Console / Q-commerce ad platforms
• Amazon Seller Central / Amazon Advertising
• Proficiency in performance metrics and analytical tools:
• Google Analytics / GA4
• Google Tag Manager
• Data Studio / Looker Studio
• Deep understanding of paid media strategies, audience segmentation, and conversion optimisation.
• Strong analytical skills with the ability to interpret data and convert insights into actionable strategies.
• Experience with A/B testing, landing page optimization, and funnel analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
• 2–5+ years of experience in performance marketing or digital marketing roles.
• Proven track record of managing ads with strong ROAS and measurable results.
• Portfolio or case studies of previous campaign successes (preferred).

Nice-to-Have

• Experience with other ad platforms: LinkedIn Ads, Snapchat Ads, TikTok Ads.
• Knowledge of SEO, email automation, and affiliate marketing.
• Basic understanding of creatives (Canva / Figma) for ad testing.

What We Offer

• Attractive salary with performance-based incentives.
• Fast-paced, data-driven, growth-focused work environment.
• Opportunity to work with high-growth brands across industries.
• Learning and upskilling opportunities.

Job Type: Full-time

Pay: ₹40,000.00 per month

Work Location: In person