Ecommerce Specialist

Interested candidates can share CV with us - careers@pinecraftinternational.com

Salary: Up to 2.5-3 LPA (Please do not apply if this range does not work for you)

Work Timings: 6 days a week - Noida Office (Monday - Saturday, 9:30 AM - 6:30 PM)

About PineCraft International:

PineCraft International is a lighting company that designs and manufactures decorative lighting for 150+ brands across 35+ countries.

PineCraft International manufactures a complete range of decorative lighting products – table lamps, floor lamps, hanging and pendant lights, lampshades, and more. With magnificent designs, bespoke and custom-made options, it offers homes, brands, and businesses the finest range of luxury decorative lighting.

As a Direct-to-Consumer (D2C) lighting brand, PineCraft International provides consumers direct access to its complete range of world-class decorative lighting inventory. As a leading lighting manufacturer PineCraft International helps consumers with their bespoke and custom-made requirements.

PineCraft International is the industry’s one of the most preferred lighting manufacturers and is a recipient of the Achievers Award for Promising MSME 2021.

About the role | E-commerce & Online Specialist:

As the E-commerce & Online Specialist, you will be responsible for owning, developing, and scaling our e-commerce brand to new heights at an accelerated pace. As the e-commerce manager, you will be managing our brand on various marketplaces like – Urban Ladder, Amazon, Flipkart, Nykaa, etc. You will be responsible for the overall P&L of the brand and will be providing strategic direction for growth. You will be responsible for coordinating with different teams for the fulfillment of orders and be responsible end-to-end for e-commerce. You will be handling a team of marketers who will be assisting you in our growth journey. We are an omnichannel business, and this job role requires you to bring A+ interpersonal skills to be able to effectively work in a fast-growing environment.

Key Responsibilities:

E-commerce Management:

• Own the e-commerce strategy and operations, taking direct responsibility for profit and loss (P&L).
• Develop and implement comprehensive e-commerce roadmaps and business plans to drive growth and profitability.
• Manage day-to-day operations across platforms like Amazon, Flipkart, Urban Ladder, and Myntra, ensuring seamless execution.
• Create, manage, and optimize product listings, maintaining accurate and engaging content to boost visibility and sales.
• Plan and execute marketing calendars across e-commerce platforms, aligning with overall business goals.
• Monitor product rankings, analyze customer feedback, and adapt strategies to enhance marketplace performance.
• Create and manage brand stores and A+ content on marketplaces, ensuring a premium and cohesive brand experience.
• Coordinate with product and inventory teams to ensure stock levels are optimal and order fulfillment is efficient.
• Conduct periodic reviews of the online product portfolio, implementing updates based on performance and market trends.
• Generate weekly/monthly performance reports for all e-commerce channels, tracking metrics like sales, margin, ACOS, product ranking, and overall marketplace performance.

Social Media Management:

• Manage and execute brand strategy on social media platforms, creating engaging content to drive brand awareness and engagement.
• Monitor social media metrics, adjust strategies for better engagement, and align with e-commerce campaigns.

Advertising & Promotions:

• Plan and execute ad campaigns across various e-commerce and social media platforms, optimizing for performance and ROI.
• A/B test campaigns and refine strategies to maximize reach and effectiveness.

Reporting & Analytics:

• Analyze data from all channels to understand trends, create performance reports, and make data-driven decisions.
• Provide insights for business improvements and strategies to achieve sales and engagement targets.

Collaboration & Communication:

• Work collaboratively with the product, marketing, and fulfillment teams to ensure efficient operations and brand alignment.
• Manage inventory coordination and streamline processes to enhance customer experience.

Does this sound like you?

Critical Requirements (Must Haves):

• 1-2 years of previous experience with e-commerce & social media
• Extensive knowledge of e-commerce and sophisticated analytics
• Strong proven analytical skills with a solid Excel skillset
• Prior experience in scaling e-commerce

Preferred Requirements (Good to Haves):

• Prior experience with e-commerce management of furniture/ home décor/ lifestyle brand
• Strong marketing and branding skillset
• Preferred skillsets: Excel, Ads, Canva
• Full-stack marketers are an added advantage

Candidate attribute (Culture Fit):

• Entrepreneurial and inbound mindset
• A go-getter with strong business acumen
• Strong attention to detail
• Adaptability and ability to thrive in a changing environment
• Marketing maturity with the willingness to learn

What’s in it for you:

• A challenging, exciting, ambitious fast-growing work environment
• A startup-like work culture where you are the owner and decision-maker