Ecommerce Specialist

Company Description

Since 1996, MIPL has been bridging the gap between premium global FMCG brands and the Indian market. With a rich legacy of 28 years, MIPL specializes in importing and distributing high-quality products that enhance lifestyle and promote well-being. Our portfolio includes authentic Mediterranean foods, artisanal Italian pasta, organic home care products, and more, sourced from renowned international brands like Colavita, Fragata, La Vieja Fábrica, Anmara, and Kolan. Our extensive distribution network spans pan India, ensuring that our partner brands reach millions of households across India. We are committed to quality, sustainability, and innovation, striving to make a positive impact on the lives of our consumers and the planet.

Key Responsibility Areas (KRA)

Sales & Revenue Growth

- Drive revenue growth across all e-commerce and quick commerce platforms.

- Identify and execute growth opportunities through promotions, deals, and new launches.

- Monitor daily/weekly/monthly sales trends to meet targets.

Product Listings & Content Management

- Ensure accurate, optimized, and updated product listings (titles, descriptions, images, keywords).

- Maintain platform-specific hygiene (A+ content, brand store, carousel, and keywords).

- Coordinate with design & content teams for creative requirements.

Inventory & Supply Chain Management

- Manage stock levels across warehouses (FBA, FBM, FBF, quick commerce dark stores).

- Avoid stockouts or overstocking by forecasting demand.

- Ensure timely replenishment in both e-com & quick commerce.

Pricing, Deals & Promotions

- Plan & execute discounts, deals, coupons, and platform-specific promotions.

- Ensure competitive pricing without margin leakages.

- Coordinate with finance & sales team for margin approvals.

Ads & Visibility Management

- Run and optimize sponsored ads on Amazon, Flipkart, and other platforms.

- Manage visibility campaigns on quick commerce platforms.

- Analyze ROI and optimize campaigns for maximum conversions.

Review, Rating & Customer Feedback

- Monitor product reviews & ratings across all platforms.

- Coordinate with customer support for addressing negative feedback.

- Implement strategies to improve ratings & overall customer satisfaction.

Platform Relationship Management

- Liaise with category managers, KAMs (Key Account Managers) of Amazon, Flipchart, Blinkit, Big Basket, Instamart, Zepto etc.

- Negotiate better visibility, participation in events (Big Billion Days, Prime Day, and Health Week).

- Ensure brand presence in relevant campaigns.

Compliance & Brand Protection

- Ensure compliance with platform policies (content, packaging, claims, and certifications).

- Monitor unauthorized sellers & pricing violations.

- Safeguard brand identity on all marketplaces.

Data Analysis & Reporting

- Track sales, inventory, ads performance, and competition.

- Share MIS & actionable insights with management.

- Suggest strategies for improving revenue & reducing returns/RTO.

Returns, Claims & RTO Management

- Monitor return rates, reasons, and take corrective actions.

- Manage claims, reimbursements, and disputes with platfor