Distributor Sourcing Manager – Skincare & Cosmetics Brand

Location:

Experience: 4+

Industry:

Employment Type:

ABOUT THE ROLE

skincare, beauty, and cosmetic brands

deep experience in sourcing, evaluating, onboarding, and managing distributors specifically for skincare, beauty, personal care, and cosmetic products and

KEY RESPONSIBILITIES

1. Distributor Identification & Onboarding (Skincare & Cosmetic Category Focus)

• Identify, evaluate, and appoint

  distributors, super stockists, beauty distributors, cosmetic wholesalers

  , and channel partners across India.
• Assess distributor capabilities, including

  beauty-channel experience, cold-chain or sensitive-product handling, regulatory compliance, manpower strength, and financial health

  .
• Lead negotiations for commercial terms, margins, service-level agreements, and credit policies.
• Ensure distributors meet brand requirements for

  skincare safety standards, handling protocols, and product shelf-life management

  .

2. Beauty & Skincare Distribution Network Development

• Build, structure, and scale distribution networks for

  skincare, cosmetics, derma products, haircare, and wellness SKUs

  .
• Expand reach across general trade,

  modern trade formats (beauty stores, cosmetic chains, and pharmacies), institutional beauty channels, and quick commerce (Blinkit, Zepto, and Instamart)

  .
• Identify

  white spaces

  in high-potential regions and appoint relevant partners for penetration.
• Develop and maintain a

  state-wise and city-wise distributor mapping

  for beauty and skincare categories.

3. Distributor Relationship & Business Performance Management

• Maintain strong relationships with beauty distributors and drive consistent

  volume growth, coverage expansion, and availability

  .
• Track key performance indicators, including

  primary sales, secondary sales, fill rates, order frequency, inventory health, and stock hygiene

  .
• Conduct quarterly and monthly

  performance reviews

  , growth planning, and trade activation discussions.
• Ensure beauty distributors follow

  storage, temperature, and hygiene standards

  essential for skincare and cosmetic products.

4. Market Expansion & Strategic Execution

• Collaborate with

  sales, marketing, category, and supply chain

  teams to execute distribution expansion plans for skincare brands.
• Work with trade marketing teams to deploy

  POSM, testers, sampling kits, visibility assets

  , and promotional campaigns across distributors.
• Analyze competitor brand distribution models in

  cosmetics, derma, and personal care

  categories and implement strategic improvements.
• Strengthen presence within

  pharmacy retail, beauty retail chains, cosmetic wholesalers, and regional distributors

  .

5. Compliance, Documentation & Reporting

• Ensure all distributors comply with company policies, brand usage guidelines, MRP rules, expiry/shelf-life management, and regulatory practices.
• Maintain complete documentation, including

  agreements, KYC, credit limits, performance reports, and financial discipline

  .
• Submit regular reports on

  market insights, distributor performance, new territory development, and category-specific challenges

  .

KEY REQUIREMENTS

• Graduate/MBA

  in Sales, Marketing, Business Administration, or related fields.

• 4–10+ years of experience

  in distributor sourcing or channel development within the beauty,

  skincare, cosmetics, derma, personal care, or FMCG

  industries.
• Proven track record of appointing and managing

  distributors for skincare & cosmetic products

  across geographies.
• Strong understanding of

  GT, MT, beauty retail, pharma distribution, and quick commerce operations

  .
• Excellent negotiation, analytical, and relationship management skills.
• Ability to travel extensively for market visits, distributor audits, and expansion activities.

WHAT WE OFFER

• Opportunity to shape the distribution strategy for fast-growing

  skincare and beauty brands

  .
• Competitive salary + performance incentives.
• Exposure to multi-channel distribution, category scaling, and brand-building functions.
• Entrepreneurial, collaborative work environment with strong leadership support.