Director of Marketing

Company Description

Tap My Back is an employee recognition and feedback software designed to build a stronger organizational culture and improve performance. The platform integrates with Microsoft Teams or Slack and offers a free trial for bigger teams. The focus is on tailoring recognition and motivation to individual needs to create a high-performing team.

Role Overview

The Director of Marketing will own Tap My Back’s end-to-end marketing strategy to grow business — from awareness to acquisition to advocacy. This leader will build and execute a multi-channel marketing engine with a heavy focus on digital growth (SEO, website, content, social), demand generation, and product storytelling. This is both a strategic and roll-up-your-sleeves execution role: you will shape the direction of our marketing vision and also drive the day-to-day initiatives that generate revenue, leads, and market momentum.

Key Responsibilities

Marketing Strategy & Leadership

• Define and lead the comprehensive marketing strategy across brand, digital, and demand generation.
• Build the framework for scalable growth including campaigns, content engines, and partner channels.
• Identify high-impact opportunities for market expansion and competitive differentiation.
• Establish marketing KPIs, dashboards, and reporting to track performance and ROI.

Growth & Demand Generation

• Own the pipeline contribution from marketing and drive programs that increase qualified leads.
• Develop and execute SEO, content, and website strategies to accelerate organic growth.
• Manage paid experiments (LinkedIn, Google Ads, partnerships) as needed to supplement inbound efforts.
• Lead conversion improvement initiatives to drive higher engagement and conversion across the website and landing pages.

Website & Digital Experience

• Lead website strategy, UX improvements, content architecture, and implementation.
• Continuously optimize the website through analytics insights, keyword strategy, and user behavior data.
• Own Google Analytics, Search Console, and key dashboards to monitor performance and identify opportunities.
• Ensure the website communicates the product’s value clearly and drives high-intent traffic.

Content, Creative & Brand

• Build a content engine across web, social, email, blog, and resource centers.
• Partner with SMEs, customers, and internal teams to develop compelling assets (blogs, case studies, guides, webinars).
• Oversee or create graphics, visuals, and brand assets to support campaigns and product storytelling.
• Maintain brand consistency across all customer-facing channels and touchpoints.

Social Media & Community

• Lead the strategy for social media presence, including thought leadership from the brand and founders.
• Manage content calendar, postings, and performance analytics.
• Expand syndication through SME contributions, influencers, partners, and customer advocates.

Team & Cross-Functional Collaboration

• Build and manage a small, high-impact marketing team or network of freelancers/agencies as needed.
• Work closely with sales, product, CS, and leadership to align marketing with business objectives.
• Drive a culture of experimentation, measurement, and continuous improvement.

Qualifications

• 5+ years of experience in B2B SaaS marketing, with success in growth or full-funnel roles.
• Strong expertise in website management, SEO, and content-led growth strategies.
• Proven ability to own pipeline numbers and build repeatable demand-gen programs.
• Experience developing brand positioning and messaging frameworks.
• Ability to both strategize and execute—comfortable being hands-on in a lean environment.
• Strong understanding of analytics tools (GA, Search Console, etc.) and latest AI tools.
• Exceptional communication, project leadership, and cross-functional influence skills.
• Experience growing early-stage SaaS is a major plus.